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1000 Museum Proposal

    

1000 Museum + GREENGALE PUBLISHING
online content proposal

1000 Museum has the opportunity to own an online advertising & sponsored content program across GreenGale Publishing websites. For two months, content on a custom-built landing page will showcase different aspects of 1000 Museum, with a focus on the building/architecture, amentities, the residences, as well as the lifestyle that comes with the area and building. The package will also include traditional advertising in Ocean Drive & Art Basel magazines.

The program will serve to generate buzz and awareness for 1000 Museum among our engaged online audience, while simultaneously driving traffic to the brand's website and ultimately increasing leads.

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PARTNERSHIP STRATEGY

Program Overview

GreenGale will work with 1000 Museum to create an engaging online campaign, centered around a custom landing page (right, full length of page) on oceandrive.com entitled "Going Up: A Look Inside 1000 Museum", running for two months. GreenGale will build sub-sections on this page that cover key attributes that 1000 Museum wishes to highlight, such as the amentities, residences, architecture, and the lifestyle that the building/area affords. These sub-sections will then be further promoted on oceandrive.com, with prime placement in the homepage rotator (see below). The landing page will be image and video rich, and fully scalable for mobile and tablet.

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EXAMPLE OF HOMEPAGE PLACEMENT, WHICH WILL REDIRECT TO A SUB-SECTION ON CUSTOM LANDING PAGE.

1000 Museum's digital campaign will expand its reach through feedermarkets including NY, Chicago, Philadelphia, Washington DC and Aspen. The subsections on the landing page utilized on Oceandrive.com will be reworded with new headlines to cater to the respective feeder market. (ie BostonCommon-magazine.com homepage rotator story to read "Waterfront Luxury Living in Miami". This would hyperlink to the residences on the landing page.)

Specific markets (such as Aspen and New York) will receive additional tailored editorial sponsored content, with engaging story's to target 1000 Museum's demographics. This additional sponsored editorial content will be produced by a GreenGale sourced writer. It will also include custom call-to-actions for 1000 Museum website and/or its landing page.

GreenGale magazine's websites will also repurpose content directly from 1000 Museum such as videos showing the property.

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TOP: EXAMPLES OF ADDITONAL CUSTOM CONTENT ON GOTHAM & ASPEN PEAK
BOTTOM LEFT: EXAMPLE OF A SUB-SECTION OF THE LANDING BEING USED IN THE HOMEPAGE ROTATOR ON BOSTON COMMON
BOTTOM RIGHT: EXAMPLE OF 1000 MUSEUM CONTENT BEING USED ON MICHIGAN AVENUE

All content in all markets will be supplemented with e-newsletter placement & dedicated e-blasts to our high quality, opt-in subscriber lists across all markets. Package also includes ROS display ad advertising, and social media promotion.

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FROM ABOVE: DEDICATED BLAST, E-NEWSLETTER PLACEMENT, SOCIAL MEDIA PLACEMENTS

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CUSTOM LANDING PAGE

 

Markets & Deliverables BREAKDOWN

 Ocean Drive (oceandrive.com)
(1) custom landing page
(1) week placement in homepage rotator for all 4 sub-sections on custom landing page

(1) dedicated e-blast
(1) month ROS advertising at 33% share of voice
(2) sponsored Instagram posts
 (2) sponsored Facebook posts
(2) sponsored Twitter posts

Gotham (gotham-magazine.com)
(1) week placement in homepage rotator for all 4 sub-sections (linking to custom landing page on oceandrive.com)
(2) custom sponsored posts, content to be determined after further consultation with 1000 Museum
(1) dedicated e-blast
(2) months e-newsletter placement 
(1) month ROS advertising at 33% share of voice

(2) sponsored Instagram posts 
 (2) sponsored Facebook posts 
(2) sponsored Twitter posts

Aspen Peak (aspenpeak-magazine.com
(1) week placement in homepage rotator for all 4 sub-sections (linking to custom landing page on oceandrive.com)
(2) custom sponsored posts, content to be determined after further consultation with 1000 Museum
(1) dedicated e-blast
(2) months e-newsletter placement 
(1) month ROS advertising at 33% share of voice

(2) sponsored Instagram posts 
 (2) sponsored Facebook posts 
(2) sponsored Twitter posts

Michigan Avenue (michiganavemag.com
(1) week placement in homepage rotator for all 4 sub-sections (linking to custom landing page on oceandrive.com)
(2) sponsored video posts, content to be provided by 1000 Museum (optional)
(1) dedicated e-blast
(1) month ROS advertising at 33% share of voice
(2) sponsored Instagram posts 
 (2) sponsored Facebook posts 
(2) sponsored Twitter posts

Capitol File (capitolfile-magazine.com
(1) week placement in homepage rotator for all 4 sub-sections (linking to custom landing page on oceandrive.com)
(2) sponsored video posts, content to be provided by 1000 Museum (optional)
(1) dedicated e-blast
(1) month ROS advertising at 33% share of voice
(2) sponsored Instagram posts 
 (2) sponsored Facebook posts 
(2) sponsored Twitter posts

Boston Common (bostoncommon-magazine.com
(1) week placement in homepage rotator for all 4 sub-sections (linking to custom landing page on oceandrive.com)
(2) sponsored video posts, content to be provided by 1000 Museum (optional)
(1) dedicated e-blast
(1) month ROS advertising at 33% share of voice
(2) sponsored Instagram posts 
 (2) sponsored Facebook posts 
(2) sponsored Twitter posts

Philadelphia Style (phillystylemag.com
(1) week placement in homepage rotator for all 4 sub-sections (linking to custom landing page on oceandrive.com)
(2) sponsored video posts, content to be provided by 1000 Museum (optional)
(1) dedicated e-blast
(1) month ROS advertising at 33% share of voice
(2) sponsored Instagram posts 
 (2) sponsored Facebook posts 
(2) sponsored Twitter posts

Digital Package Commitment: $50,000

Print & Marketing Assets:
4 spreads Ocean Drive (October, November, February, March): $30,400 ($7,600/spread)
1 spread Art Basel: $7600
3 pages Ocean Drive for Auto House (October, November, February, and March bonus): $10,600 ($3500)

One (1) Ocean Drive hosted event or event support at the 1000 Museum Gallery

Print Advertising Commitment: $48,600

Total Digital + Print Package Combination Commitment: $85,000

Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 300,000 unique visitors a month, and generate over 500,000 pageviews

• We maintain a strong social presence across the US, with 120,000+ Twitter followers,  130,000+ Facebook likes, and 110,000+ Instagram followers.  

• We also have a strong email marketing platform, with 65,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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VIDEO - ABOUT Greengale Publishing

For further information, please contact:  

Michelle Chala 

michelle.chala@greengale.com
305.531.8510