May 24, 2017
88 RUE DU RHONE's "Pink Lady" is unveiled for Breast Cancer Awareness month.
—ROBERTA NAAS, ATimelyPerspective.com
With October being dedicated to Breast Cancer Awareness, many watch brands are jumping headlong into supporting this important cause. 88 RUE DU RHONE is one such company. It unveils its “Pink Lady” watch and announces a partnership with The National Breast Cancer Foundation. The 35mm Swiss-made quartz chronograph retails for $745, with a portion of the proceeds going to the cause.
Founder and editor-in-chief of ATimelyPerspective.com, Roberta Naas is a veteran award-winning journalist in the watch industry with more than 25 years of experience. She was the first woman watch editor in the US market—breaking in to an “all boys network” with a pioneering spirit that would be her signature to this day. Naas brings responsible, factual—yet always timely and insightful—reporting of the watch industry to the forefront.