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Anne Fontaine Opportunity

    

Anne Fontaine & Modern Luxury

Modern Luxury connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

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Modern Luxury will partner with Anne Fontaine in key markets via an integrated digital partnership that will achieve the following:   

- Generate awareness and buzz around Anne Fontaine among an affluent audience of young influencers
- Drive traffic to the Anne Fontaine website through targeted & strategic email marketing initiatives


MARKETS

Miami - Ocean Drive (oceandrive.com)
New York - Gotham (gotham-magazine.com)
L.A. - Los Angeles Confidential (la-confidential-magazine.com)
Chicago - Michigan Avenue (michiganavemag.com)
Austin - Austin Way (austinway.com)
The Hamptons - Hamptons (hamptons-magazine.com)
 

TIMING

June - July 2017

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PARTNERSHIP STRATEGY

Program Overview:

Run of Site Display Advertising

Modern Luxury will provide Anne Fontaine ROS advertising, at 25-33% share of voice, pending inventory availability (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions). 

Ad units will run across each channel of the website and can incorporate rich media. All units will be hyperlinked to the Anne Fontaine' website to drive traffic.

High-Impact Site Skin

Anne Fontaine will receive 2 weeks of site skin advertising, providing high-impact units to be on display to desktop users, hyperlinked to the Anne Fontaine website.

Homepage Pop-Up

Modern Luxury will promote Anne Fontaine via a homepage pop-up ad banner, for 2 non-consecutive weeks during the duration of the program. Pop-up banner can include short video to bring the ad to life for readers.

Dedicated Email Blast

Anne Fontaine  will receive dedicated e-blasts sent to Modern Luxury's high-quality opt-in email subscribers. Our lists are verified by Claritas to have 20% of subscribers with incomes >$1MM. We also have strong open rates, with blasts consistently achieving rates between 20-25%. All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates.

Social Media Promotion

Modern Luxury will promote Anne Fontaine to our engaged followers via our dedicated social media channels. Content can be determined after consultation between the Anne Fontaine & Modern Luxury content editors.

Monthly e-Newsletter Promotion

Modern Luxury deploys an editorial email newsletters with content relevant to the market. Anne Fontaine has the opportunity to position the brand in front of our coveted opt-in subscribers with a promotional unit within the newsletter. Units include top leaderboard and bottom rail ad banners, and promotional advertorial units, pending inventory availability.

 

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Markets & Deliverables BREAKDOWN

 Per market:

- 4 weeks ROS advertising at 25-33% SOV, utliizing970x90 large leaderboard, 
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial) (except Hamptons)
- 1 dedicated eBlast  (timing: any point during program duration)
- 2 weeks site skin advertising  (timing: any point during program duration) OR 2 non-consecutive weeks homepage popup
- 4 social media posts (timing: any point during program duration)
- 1 eNewsletter takeover, incorporating promo edit, top leaderboard, and bottom rail (Hamptons only)

Total Commitment:
$5,000/market
$30,000/total


Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 350,000 unique visitors a month, and generate over 500,000 pageviews

• We maintain a strong social presence across the US, with 120,000+ Twitter followers,  150,000+ Facebook likes, and 179,000+ Instagram followers.  

• We also have a strong email marketing platform, with 66,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE MODERN LUXURY VISITOR

 

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For further information, please contact:   

Susan Abrams    
susan.abrams@greengale.com