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Art Basel Magazine Website Opportunity

    

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OVERVIEW

Art Basel Magazine will create a content rich website as the digital expansion of the printed magazine that will give visitors the same elevated content as the printed magazine – with more stories, additional “Insider” interviews, daily updates and a broader glimpse into Art Basel Miami Beach. The website will potentially generate additional advertising revenue in a short term website that will be live from November 25 – December 5. From the site, readers will be able to purchase a hard copy of the current issue, a digital download of Art Basel Magazine, and past digital issues at the same price as the current issue.

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PARTNERSHIP STRATEGY

Content

The website will deliver the world of Art Basel Miami Beach with a comprehensive look including select features from Art Basel Magazine as well as essays and personal highlights from artists, curators, collectors, museum directors and other luminaries from the international art world. Custom content created exclusively for the site will include topics broken down by departments:

Sectors – Breakdown and information on the main Art Sectors
Influencers – Meet the Directors; Features with Artists and the major Influencers over the 15 years of Art Basel Miami Beach
Conversations –Videos and Interviews with Art World Luminaires
See It Like A Native – Local Institutions, Exhibitions and Collections
About Last Night – Events including official Art Basel events, Women in Arts, ABMB Schedule and complementary exhibition and events listed

Plan

The Art Basel Magazine site will launch on November 25 and run through December 5th. The site will feature content from the magazine as well as new content that will be added to the site each day with 3 – 4 posts of stories, video and images. Art Basel Magazine editors and team will ensure the content is relevant to Art Basel Miami Beach and matches its strategies and objectives in advance..

Media

The Art Basel Magazine site will offer the opportunity for partner rich ROS display and pop-up ads throughout.

Promotion

GreenGale will promote the Art Basel Magazine site across all homepages of each of its publications sites. Content will also be promoted via our robust social media platforms including Twitter, Facebook and Instagram as well as promoted through our opt-in email subscriber lists.

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Deliberables

GreenGale and Art Basel Magazine will produce all content with the strategic alliance and approvals of Art Basel Miami Beach. All content will live on a custom website www.artbaselmagazine.com. 

GreenGale will also dedicate digital assets such as homepage popups, social media, and newsletters/dedicated eblasts to promote this website.

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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our site receives over 120,000 unique visitors a month, and generates over 250,000 pageviews

• We maintain a strong social presence around the US, with 44,000 Twitter followers,  68,000 Facebook likes, and 30,000 Instagram followers.

• We also have a strong email marketing platform, with 13,000 opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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