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I AGREE

Bombay Sapphire

    

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OVERVIEW

GreenGale Publishing and Bombay Sapphire create custom sponsored content in a new web series partnership.

GreenGale will produce original sponsored content promoting Bombay Sapphire's Most Imaginative Bartender contest. This content, along with any additional content provided by Bombay Sapphire, will be promoted via the sites, social, and our opt-in subscriber list of 6 of GreenGale's titles. 

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PARTNERSHIP STRATEGY

Timing

Content will run to coincide with Bombay Sapphire's marketing objectives on the following GreenGale titles:

- la-confidential-magazine.com
- oceandrive.com
- gotham-magazine.com
- vegasmagazine.com 
- austinway.com 
- michiganavemag.com

Custom Sponsored Content

GreenGale will produce custom sponsored content to promote Bombay Sapphire's Most Imaginative Bartender contest. Topics may include things like:

- The Weirdest Drink Recipe Bartenders Have Ever Made, Presented by the Most Imaginative Bartender 
- The Weirdest Drink Recipe Bartenders Have Ever Made, Presented by the Most Imaginative Bartender
- The Most Bizarre Cocktail Bartenders Have Ever Tried, Presented by the Most Imaginative Bartender
- Strange-but-Good Drinks Bartenders Have Tried from Around the World, Presented by the Most Imaginative Bartender

Working with Bombay Sapphire, GreenGale will ensure that the content is relevant to Bombay Sapphire's marketing objectives, while still being timely and relevant to our readers. 

Promotion

All custom sponsored content will be promoted via the homepage of the above-mentioned sites.  Content will also be promoted via our robust social media platforms including Twitter, Facebook, and Instagram as well as promoted via our opt-in email subscriber list.

Additional Media

MSC will receive traditional ROS display ads, pop-up ads, as well as pre-roll video on all title's videos.

 

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EXAMPLE OF DELIVErABLES

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Homepage with ROS advertising

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Promotion through Social Media channels

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E-newsletters

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Dedicated e-blast

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Pop-up ads

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Pre-roll on all title's videos

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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• The 6 sites outlined in this proposal receive over 330,000 unique visitors a month, and generate over 690,000 pageviews

• We maintain a strong social presence around the US, with 114,000 Twitter followers,  123,000 Facebook likes, and 115,000 Instagram followers across the 6 sites outlined in this proposal.

• We also have a strong email marketing platform, with 62,000 opt-in email addresses across the 6 sites outlined in this proposal.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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VIDEO - ABOUT GREENGALE PUBLISHING

For further information, please contact Michael Capace

michael.capace@greengale.com