This September, Ocean Drive and Brown Forman will celebrate National Bourbon Heritage Month in a new web series partnership.
Ocean Drive will produce original custom content covering Brown-Forman's bourbon products, such as cocktail recipes, food pairings, and the best ways to enjoy bourbon. This content will live on a custom landing page (below right) on OceanDrive.com, as well as be promoted via the homepage and our social media channels.
Ocean Drive will produce custom content relating to Brown Forman bourbon brands. Topics can include:
- Cocktail recipes
- Pairings
- Ways to enjoy bourbon
- Food recipes
Ocean Drive will ensure that the content is relevant to Brown Forman's marketing objectives, while still being timely and relevant to our readers. Content will live on the custom
landing page (right), as well as promoted on Oceandrive.com.
New content will be released over 1 month on oceandrive.com (9/1/16-9/30/16).
As well as creating the custom landing page (right), GreenGale will promote all content via the homepage of oceandrive.com. Content will also be promoted via our robust social media platforms including Twitter, Facebook, and Instagram, as well as promoted via our opt-in email subscriber list.
Brown Forman will receive traditional ROS display ads and pop-up ads.
GreenGale will produce all content for the web series, examples of which are below.
This content will live on the custom landing page (above right).
GreenGale will also dedicate all digital assets to promoting this content including:
1. Leaderboards, medium rectangles, and half-page on home page, dedicated landing page, and blog posts, as well as pop-up ads
2. Promotion through Social Media channels
3. Dedicated e-blasts and e-newsletters
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.
• Annual Household Income of $200,000 or More
• Income-Producing Assets of $750,000 or More
• Our site receives over 00,000 unique visitors a month, and generates over 250,000 pageviews.
• We maintain a strong social presence around the US, with 44,000 Twitter followers, 68,000 Facebook likes,
and 30,000 Instagram followers.
• We also have a strong email marketing platform, with 13,000 opt-in email addresses.
• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.
For further information, please contact Lauren Brogna
