People love their pets. It is estimated that over 70% of U.S. households own a pet, and pet ownership is on the rise. With the market for pets booming and people becoming more and more emotionally connected to their animals than ever before, it's certainly the perfect prospect to combine with good deeds. Therefore, Christine Chang, the founder of Sassy Woof, decided to harness the power of her business for good, thereby improving the quality of life for shelter dogs nationwide.

Headquartered in Sterling, VA, near Washington D.C., Sassy Woof is a company on a mission. "Too many animals end up in shelters, and it is tough work," says Christine Chang. "Many of these organizations are operating on minimal budgets and relying on the work of good-hearted volunteers. So, when I founded Sassy Woof, I wanted to ensure my company's success could be shared with those doing the hard work of sheltering and caring for animals in their time of need."

Sassy Woof's products can be found in over 600 boutiques and 1,300 PetSmarts throughout the U.S. and Canada. "We design affordable, modern, and comfortable accessories for dogs," says Christine. "One of our most popular products is our harnesses. They are adjustable and reversible, making them very popular with dog owners." Sassy Woof has partnered with local shelters to provide products to dogs in need and the purchase of every harness on its website feeds a shelter dog at Feeding Pets of the Homeless.

Purchasing swag for your pup should be fun, but Sassy Woof has also made it worthwhile. "No dog should suffer," states Christine. "Dogs provide us companionship and love, and they should be treated with the care they deserve." By feeding pups through a great organization such as Feeding Pets of the Homeless, Sassy Woof spreads love among all animals irrespective of their circumstances.

A small business with a big heart, Sassy Woof is just getting started. "We are seeing tremendous growth, and we are thrilled that pets and their owners love our products," exclaims Christine Chang. With the future looking bright, Christine continues to brighten the lives of our furry friends every day.