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Celino Hotel Proposal

    

CELINO HOTEL + GREENGALE PUBLISHING
online content proposal

Celino Hotel has the opportunity to own an online advertising & sponsored content program across GreenGale Publishing websites. For six months, custom content will showcase different aspects of Celino Hotel, with a focus on warm/tropical winter escapes for North-Eastern markets. All content will contain custom call-to-action linking to Celino Hotel's website, and will be pushed through GreenGale's extensive social & email marketing channels. The package will also include traditional print advertising in GreenGale publications.

The program will serve to generate buzz and awareness around the opening of Celino hotel among our engaged online audience, while simultaneously driving traffic to the brand's website and ultimately increasing winter reservations.

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PARTNERSHIP STRATEGY

Program Overview

GreenGale will work with Celino Hotel to create and promote engaging online content. The program will run for 6 months (November 2016 - April 2017) on the following GreenGale titles: 

- Gotham (gotham-magazine.com)
- Boston Common (bostoncommon-magazine.com)
- Philadelphia Style (phillystylemag.com)
- Capitol File (capitolfile-magazine.com)
- Michigan Avenue (michiganavemag.com)
- Austin Way (austinway.com)
- Ocean Drive (oceandrive.com)

Sponsored content topics will be refined through collaboration between Celino Hotel and GreenGale content editors, but possible topics could include:

- "10 Reasons To Fly South For The Winter"
- "New York vs Miami In Winter"
- "Amazing New Hotels In Miami - Just In Time For Winter"
- "Why A Short Flight To Miami Is The Perfect Cure For Winter".

All content will be supplemented with ROS advertising and social media pushes. Package also contains e-newsletter inclusion & dedicated e-blasts to our high quality, opt-in subscriber lists across all of the above markets. 

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Markets & Deliverables BREAKDOWN

 Gotham (gotham-magazine.com)
(6) sponsored posts (1/month, duplicated across all markets), each with 1 week placement in
homepage rotator (content to be determined after collaboration between GreenGale editors and Celino Hotel)
(1) dedicated e-blast
(1) promotional edit placement in e-newsletter
(6) sponsored Instagram posts (1 per sponsored post)
(6) sponsored Facebook posts (1 per sponsored post)
(6) sponsored Twitter posts (1 per sponsored post)
House priority ROS ad placement for duration of campaign

 Boston Common (bostoncommon-magazine.com
(6) sponsored posts (1/month, duplicated across all markets), each with 1 week placement in 
homepage rotator (content to be determined after collaboration between GreenGale editors and Celino Hotel) 
(1) dedicated e-blast 
(1) promotional edit placement in e-newsletter
(6) sponsored Instagram posts (1 per sponsored post)
(6) sponsored Facebook posts (1 per sponsored post)
(6) sponsored Twitter posts (1 per sponsored post)
House priority ROS ad placement for duration of campaign

 Capitol File (capitolfile-magazine.com) 
(6) sponsored posts (1/month, duplicated across all markets), each with 1 week placement in 
homepage rotator (content to be determined after collaboration between GreenGale editors and Celino Hotel) 
(1) dedicated e-blast 
(1) promotional edit placement in e-newsletter
(6) sponsored Instagram posts (1 per sponsored post)
(6) sponsored Facebook posts (1 per sponsored post)
(6) sponsored Twitter posts (1 per sponsored post)
House priority ROS ad placement for duration of campaign

 Austin Way (austinway.com
(6) sponsored posts (1/month, duplicated across all markets), each with 1 week placement in 
homepage rotator (content to be determined after collaboration between GreenGale editors and Celino Hotel) 
(1) dedicated e-blast 
(1) promotional edit placement in e-newsletter
(6) sponsored Instagram posts (1 per sponsored post)
(6) sponsored Facebook posts (1 per sponsored post)
(6) sponsored Twitter posts (1 per sponsored post)
House priority ROS ad placement for duration of campaign

 Michigan Avenue (michiganavemag.com)
(6) sponsored posts (1/month, duplicated across all markets), each with 1 week placement in 
homepage rotator (content to be determined after collaboration between GreenGale editors and Celino Hotel) 
(1) dedicated e-blast 
(1) promotional edit placement in e-newsletter
(6) sponsored Instagram posts (1 per sponsored post)
(6) sponsored Facebook posts (1 per sponsored post)
(6) sponsored Twitter posts (1 per sponsored post)
House priority ROS ad placement for duration of campaign

 Ocean Drive (oceandrive.com
(6) sponsored posts (1/month, duplicated across all markets), each with 1 week placement in 
homepage rotator (content to be determined after collaboration between GreenGale editors and Celino Hotel) 
(1) dedicated e-blast 
(1) promotional edit placement in e-newsletter
(6) sponsored Instagram posts (1 per sponsored post)
(6) sponsored Facebook posts (1 per sponsored post)
(6) sponsored Twitter posts (1 per sponsored post)
House priority ROS ad placement for duration of campaign

 Philadelphia Style (phillystylemag.com) 
(6) sponsored posts (1/month, duplicated across all markets), each with 1 week placement in 
homepage rotator (content to be determined after collaboration between GreenGale editors and Celino Hotel) 
(1) dedicated e-blast 
(1) promotional edit placement in e-newsletter
(6) sponsored Instagram posts (1 per sponsored post)
(6) sponsored Facebook posts (1 per sponsored post)
(6) sponsored Twitter posts (1 per sponsored post)
House priority ROS ad placement for duration of campaign

Digitial Package Commitment: $25,000

Print & Marketing Assets November 2016 - December 2017:
1 page in Gotham/Boston Common/Capitol File/Michigan Avenue/Austin Way/Philadelphia Style Spring 2017 Issues
1 page in Ocean Drive/Art Basel (10 issues total during 2017)

One (1) Ocean Drive hosted event at Celino Hotel Timing TBD

One (1) supported Celino Hotel Event



Print Advertising Commitment: $56,000

Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 250,000 unique visitors a month, and generate over 450,000 pageviews

• We maintain a strong social presence across the US, with 120,000+ Twitter followers,  130,000+ Facebook likes, and 115,000+ Instagram followers.  

• We also have a strong email marketing platform, with 60,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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VIDEO - ABOUT Greengale Publishing

For further information, please contact:  

Michelle Chala 

michelle.chala@greengale.com
305.531.8510