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Coconut Grove Business Improvement District Opportunity

    

Coconut Grove Business Improvement District + Ocean Drive 
online content OPPORTUNITY

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Ocean Drive connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

Coconut Grove Business Improvement District has the opportunity to own an online advertising & sponsored content program on oceandrive.com. For the program duration, sponsored content, social support, & a dedicated email marketing campaign will promote Coconut Grove. All content will contain a prominent, custom call-to-action linking to the Coconut Grove Business Improvement District website, and will be pushed through Ocean Drive's extensive social & email marketing channels. 

The program will serve to assist in Coconut Grove Business Improvement District's goal of re-establishing Coconut Grove as a world-class commercial walking district, by encouraging our high-value audience to shop and dine in the district, as well as encourage people to stay in local hotels. 

PARTNERSHIP STRATEGY

Program Overview

Ocean Drive will work in consultation with Coconut Grove Business Improvement District to create and promote engaging online content. The program will consist of the following elements:

Sponsored Content

Ocean Drive will produce custom content relating to The Grove's various passion points. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to):

- The Most Beautiful Bike Paths in Coconut Grove
- Urban Guide to Coconut Grove: The Best Places To Eat/Shop
- Modern Family Guide to Coconut Grove: Where to Eat to Please All Palates
- Modern Family Guide to Coconut Grove: 5 Must-Stop Spots Along the Trolley Route
- The Top Outdoor Exercise Spots around Coconut Grove 

Ocean Drive will ensure that the content resonates with your target audience, while still being timely and relevant to our readers. All content will be given prime visibility on the oceandrive.com homepage rotator, as well as be promoted via our extensive social media channels.

2. Dedicated email blast

Coconut Grove Business Improvement District will receive (1) one dedicated e-blast sent to Ocean Drive's high-quality opt-in email subscribers. This can be used to promote Coconut Grove's various happenings (Fashion+Art+Music Nights, weekly yoga, etc), in particular any specials/deals that could be afforded to Ocean Drive subscribers (which typically increases engagement). Dedicated e-blasts can be activated at any point during the campaign duration. All dedicated e-blasts will receive full analytics tracking, and can have up to 5 subject lines be A/B tested to maximize impressions.

Deliverables & Commitment

- 4 sponsored content pieces, each receiving prime placement in the oceandrive.com homepage rotator for 1 week when the posts go live, as well as receiving social media support to drive traffic and engagement
- 1 dedicated eBlast
Total package commitment: $5,000

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Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 120,000 unique visitors a month, and generate over 240,000 pageviews

• We maintain a strong social presence across the US, with 48,000+ Twitter followers,  73,000+ Facebook likes, and 57,000+ Instagram followers.  

• We also have a strong email marketing platform, with 17,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Ocean Drive VISITOR

 

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VIDEO - ABOUT ocean Drive/Greengale Publishing

For further information, please contact:   

Lauren Brogna   

lauren.brogna@greengale.com  
305.531.8968