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Cuvaison Proposal

    

Cuvaison + Ocean Drive 
online content proposal

Ocean Drive connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

Cuvaison has the opportunity to own an online advertising & sponsored content program on oceandrive.com. For the program duration, sponsored content, social support, & a dedicated email marketing campaign will promote the Andy Warhol by Cuvaison collection, with information on the collection & company. All content will contain a prominent, custom call-to-action linking to the Andy Warhol by Cuvaison website, and will be pushed through Ocean Drive's extensive social & email marketing channels. 

The program will serve to generate buzz and awareness around the Andy Warhol by Cuvaison collection among our engaged online audience, while simultaneously driving traffic to the brand's website and ultimately increasing sales.

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PARTNERSHIP STRATEGY

Program Overview

Ocean Drive will work in consultation with Cuvaison to create and promote engaging online content promoting the Andy Warhol by Cuvaison collection. The program will run for 2 weeks (11/27/2016-12/5/2016). The program will consist of 5 elements:

Sponsored Content

Ocean Drive will produce custom content relating to the Andy Warhol by Cuvaison collection. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to): 

- "Andy Warhol by Cuvaison - The Wine You Need For Art Basel" 
- "Q&A - How Andy Warhol Inspired A Wine Collection" 
- "Wines For Art Basel - The Drinks You Need To Have" 

Ocean Drive will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

Dedicated email blast

Cuvaison will receive dedicated e-blasts sent to Ocean Drive's high-quality opt-in email subscribers. These e-blasts will specifically promote the Andy Warhol by Cuvaison collection. 

Social Media Promotion

Ocean Drive will promote the Andy Warhol by Cuvaison collection to our engaged followers via our social media channels. Content can be determined after consultation between Cuvaison & Ocean Drive content editors.

Monthly e-Newsletter Promotion

Ocean Drive will promote the Andy Warhol by Cuvaison collection via our monthly e-newsletters. Content can be determined after consultation between Cuvaison & Ocean Drive content editors, but can mirror what is used in the dedicated email blast. Alternatively, content can be used to promote online sponsored content. 

ROS Advertising

Ocean Drive will provide Cuvaison ROS advertising, at 33% SOV. 

Deliverables & Commitment

Tier 1 Package
- 2 sponsored content pieces, each running for 1 week and receiving prime placement in the oceandrive.com homepage rotator. 
- 1 dedicated email blast, to be activated at any time during the program duration 
- 1 spot in Ocean Drive monthly newsletter 
- 2 sponsored Instagram posts  
- 2 sponsored Twitter posts 
- 2 sponsored Facebook posts 
Total package commitment: $5,000

Tier 2 Package
- 2 sponsored content pieces, each running for 1 week and receiving prime placement in the oceandrive.com homepage rotator. 
- 2 dedicated email blast, to be activated at any time during the program duration 
- 2 spots in Ocean Drive monthly newsletter 
- 4 sponsored Instagram posts  
- 4 sponsored Twitter posts 
- 4 sponsored Facebook posts
- 1 week pop-up advertisment on oceandrive.com homepage
- 1 month ROS advertising at 33% SOV
Total package commitment: $11,000 

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Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 120,000 unique visitors a month, and generate over 240,000 pageviews

• We maintain a strong social presence across the US, with 48,000+ Twitter followers,  73,000+ Facebook likes, and 57,000+ Instagram followers.  

• We also have a strong email marketing platform, with 17,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Ocean Drive VISITOR

 

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VIDEO - ABOUT ocean Drive/Greengale Publishing

For further information, please contact:   

Michelle Chala  

michelle.chala@greengale.com 
305.531.8510