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David Yurman Opportunity

    

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GreenGale Publishing connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 
  

PROGRAM OVERVIEW

GreenGale Publishing will develop an integrated digital partnership program with David Yurman that will accomplish the following:

- generate awareness for the brand's jewelry collections among our affluent & sophisticated audience
- align the David Yurman brand with relevant "Women of Influence" content
- highlight David Yurman's Women's Empowerment platform 

PROGRAM TIMING
May - June 2017 (4 week program)

MARKETS   
Ocean Drive (oceandrive.com
Aspen Peak (aspenpeak-magazine.com)
Austin Way (austinway.com)
Boston Common (bostoncommon-magazine.com
Capitol File (capitolfile-magazine.com)
Gotham (gotham-magazine.com
LA Confidential (la-confidential-magazine.com
Michigan Avenue (michiganavemag.com
Philadelphia Style (phillystylemag.com)
Vegas (vegasmagazine.com)

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PARTNERSHIP STRATEGY

Program Overview 

GreenGale will work in consultation with David Yurman to create an engaging online content platform that will align the brand and its emphasis on women's empowerment with relevant editorial. The program will run for 1 month during May-June 2017 on select GreenGale Publishing websites (outlined above). The program will consist of the following strategic & targeted assets:

Sponsored Content

GreenGale will produce editorially-inspired custom content that will run across each advertised website. Written by our online editorial team, the content will focus on relevant female leaders and tastemakers discussing their secrets to success, inspiration, style, etc.  

Each week for four (4) weeks a different female influencer will be highlighted, providing readers an insider's look into their achievements. 

David Yurman can be organically integrated into each post via mention of the brand's empowerment platform, drawing attention to the company's mission.

Monthly Editorial Email Newsletter Promotion

GreenGale will promote the David Yurman brand and the sponsored content platform via our monthly editorial email newsletters, sent directly to the inbox of our highly coveted opt-in subscriber list in each advertised market. 

Run of Site Display Advertising

David Yurman will have the opportunity to wrap this relevant content with run of site display advertising across each channel of each advertised website at 33% shar of voice.

Units include: large leaderboard 970x90, medium rectangle 300x250, half page 300x600 and interstitial 728x90, 468x60, 320x50

All ad banners can include rich media and will be hyperlinked to the David Yurman website to drive traffic and engagement. 

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The David Yurman Package

Package 1

- 4 sponsored content pieces that will run across each advertise site, receiving prime placement in each website's
homepage rotator for one (1) week when the posts go live
- Editorial email newsletter placement in each advertsed market to promote sponsored content (10 total [1 per market])

Package 1 Commitment: $20,000 NET


Package 2

- 4 sponsored content pieces that will run across each advertise site, receiving prime placement in each website's 
homepage rotator for one (1) week when the posts go live
- Editorial email newsletter placement in each advertsed market to promote sponsored content (10 total [1 per market]) 
- 4 weeks of run of site display advertising at 33% SOV in each advertised market (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, 
and 728x90 interstitial with 468x60 and 320x50 mobile versions) 

Package 2 commitment: $35,000 NET 

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Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• The sites outlined in this proposal receive over 450,000 unique visitors a month, and generate over 800,000 pageviews

• We maintain a strong social presence across the US, with 237,000+ Twitter followers,  180,000+ Facebook likes, and 203,000+ Instagram followers.  

• We also have a strong email marketing platform, with 90,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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VIDEO - ABOUT Greengale Publishing

For further information, please contact:  

Susan Abrams   
susan.abrams@greengale.com