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E11EVEN February March Opportunity

    

E11EVEN + Ocean Drive 
February/March Online Content Opportunity

Ocean Drive connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

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E11EVEN has the opportunity to own an online advertising & sponsored content program on oceandrive.com. For two months, sponsored content & a dedicated email marketing campaign will promote E11EVEN, with a focus on events happening in Miami (Miami Open, Miami Boat Show, South Beach Wine & Food Festival, and Winter Music Conference), and integrating E11EVEN into VIP guides relating to these events. All content will contain custom call-to-action linking to E11EVEN's website, and will be pushed through Ocean Drive's extensive social & email marketing channels.

The program will serve to generate buzz and awareness around E11EVEN among our engaged online audience, while simultaneously driving traffic to the brand's website and ultimately increasing leads & bookings.

PARTNERSHIP STRATEGY

Digital Program Overview

Ocean Drive will work in consultation with E11EVEN to create and promote engaging online content. The program will consist of 5 elements:

1. Sponsored Content

Our online editors will develop VIP Guides for four events: Miami Open, Miami Boat Show, South Beach Wine & Food Festival, and Winter Music Conference. These VIP guides will contain: 

- Style (what to wear to each event)
- Sip (what to drink at each event)
- Snack (what to eat at each event)
- Sound (what to listen to at each event, or dj spotlight)
- Stay (hotels to stay at during each event)
- Splurge (something extravagant to buy at each event)

Ocean Drive will ensure that the content that resonates with your target audience (and naturally integrated E11EVEN into all posts), while still being timely and relevant to our readers. All sponsored content will be wrapped with E11EVEN display ads (same 4 sizes as listed in ROS Advertising, below). All sponsored content will also contain custom CTA linking to E11EVEN's website, and be given prime placement on the homepage rotator on oceandrive.com.

2. Dedicated Email Blast

E11EVEN will receive dedicated e-blasts sent to Ocean Drive's high-quality opt-in email subscribers. These e-blasts can be used to promote online sponsored content, or serve as general advertising specific to E11EVEN. Ocean Drive is also able to provide a data-share option, where E11EVEN is provided with the email addresses of all subscribers who click on the dedicated e-blast, for the purpose of lead generation and follow up.

3. Social Media Promotion

Ocean Drive will promote E11EVEN to our engaged followers via our social media channels. Content can be determined after consultation between E11EVEN & Ocean Drive content editors.

4. Monthly e-Newsletter Promotion

Ocean Drive will promote E11EVEN via our monthly e-newsletters. Content can be determined after consultation between E11EVEN & Ocean Drive content editors, but can mirror what is used in the dedicated email blast. 

5. ROS Advertising

Ocean Drive will provide E11EVEN ROS advertising, at 33% SOV (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions) 

Digital Package Deliverables & Commitment

Tier 1 - $15,000

- 8 weeks of sponsored content (4 sponsored content pieces, each running for 2 weeks and receiving prime placement in the oceandrive.com homepage rotator) 
- 2 dedicated email blasts, to be activated at any time during the program duration, with option for user data-share
- 8 sponsored Instagram posts   
- 8 sponsored Twitter posts  
- 8 sponsored Facebook posts  
- 2 spots in Ocean Drive monthly newsletter  
- 8 weeks ROS advertising at 33% SOV from (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions)  

Tier 2 - $10,000

- 8 weeks of sponsored content (4 sponsored content pieces, each running for 2 weeks and receiving prime placement in the oceandrive.com homepage rotator)  
- 1 dedicated email blasts, to be activated at any time during the program duration
- 4 sponsored Instagram posts   
- 4 sponsored Twitter posts  
- 4 sponsored Facebook posts  
- 1 spot in Ocean Drive monthly newsletter  
- 4 weeks ROS advertising at 33% SOV from (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions)  

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Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 150,000 unique visitors a month, and generate over 300,000 pageviews

• We maintain a strong social presence across the US, with 48,000+ Twitter followers,  72,000+ Facebook likes, and 55,000+ Instagram followers.   

• We also have a strong email marketing platform, with 15,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE OCEAN DRIVE VISITOR

 

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VIDEO - ABOUT OCEAN DRIVE

For further information, please contact:  

Susana Aragon  

susana.aragon@greengale.com 
Direct: (305) 531-9942
Cell: (239) 405-4227