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E11EVEN Proposal

    

E11EVEN + Ocean Drive Magazine 
online content proposal

E11EVEN has the opportunity to own an online advertising & sponsored content program on oceandrive.com. For two months, content related to E11EVEN will be presented on the homepage of oceandrive.com, and promoted through Ocean Drive's extensive social & email marketing channels. The package will also include an email-address sharing program, where Ocean Drive will share email addresses from our high quality, opt-in list with E11EVEN.

The program will serve to generate buzz and awareness for E11EVEN among our highly engaged online audience, while simultaneously driving traffic to the brand's website and ultimately increasing reservations.

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PARTNERSHIP STRATEGY

Program Overview

Ocean Drive will work with E11EVEN to promote their online video content. The program will consist of 4 sponsored-content pieces, and will run for 2 months on oceandrive.com. Each piece of content will be given prime placement in the homepage rotator for 1 week, and will live on the site in perpetuity. Content will then be pushed via social channels (Facebook, Instagram, and Twitter), with links to both content and E11EVEN's respective social handles. Content will also be given placement in Ocean Drive's opt-in e-newsetter (alternatively, e-newsletter placement can be used for E11EVEN's own promotional purposes). In addition, E11EVEN will receive 2 dedicated e-blasts. Creative can be crafted in such a way that Ocean Drive will share email-addresses with E11EVEN (IE - "Click To Learn More", with Ocean Drive sharing the email addresses of all those who click).

E11EVEN also has the option of a higher-tier package, which will allow additional sharing of email addresses through the sign-up forms found on oceandrive.com. This will give E11EVEN acces to ALL NEW SIGNUPS that Ocean Drive receives for the duration of the program. This package also contains traditional run of site advertising, at 33% SOV. 

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PRICING & Deliverables BREAKDOWN

Package 1
(4)
 sponsored posts (2/month), utilizing video and content provided by E11EVEN.
(Each post to receive 1 week placement in homepage rotator)
(2) dedicated e-blasts (1/month), with option to share email addresses of those who click on creative
(2) promotional edit placement in e-newsletter (1/month) 
(4) sponsored Instagram posts (1 per sponsored post)
(4) sponsored Facebook posts (1 per sponsored post)
(4) sponsored Twitter posts (1 per sponsored post) 

Package 1 commitment : $5,000/month ($10,000 total)

Package 2
Everything provided in Package 1, PLUS
Access to (2) months of all e-newsletter signups from oceandrive.com
(2) months ROS advertising, at 33% SOV 

Package 2 commitment: $6,500/month ($13,000 total)

 

Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 100,000 unique visitors a month, and generate over 200,000 pageviews

• We maintain a strong social presence across the US, with 50,000+ Twitter followers,  75,000+ Facebook likes, and 50,000+ Instagram followers.  

• We also have a strong email marketing platform, with 15,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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VIDEO - ABOUT Greengale Publishing

For further information, please contact:  

Susana Aragon

Susana.Aragon@greengale.com
305.531.9942