Ocean Drive magazine partnered with E11EVEN to create a custom digital campaign to generate awareness for the brand & venue.
The campaign ran across Ocean Drive magazine’s digital and social platforms.
Ocean Drive magazine utilized our robust digital platform to promote the program, which included the following:
• A custom sponsored landing page, running on the homepage of oceandrive.com
• Run of site display advertising
• Dedicated email blasts to Ocean Drive opt-in subscribers
• Editorial email newsletter inclusion to Ocean Drive opt-in subscribers
• Extensive social media promotion
E11EVEN had the opportunity to own a sponsored landing page on the Ocean Drive magazine website.
This page housed content that placed the brand at the forefront of Miami’s social scene. The program aligned E11EVEN with relevant content for Miami’s movers and shakers. The page contained:
- Information on lineups leading up to NYE
- Recipes & special food offers, exclusively for Ocean Drive readers
- Links to E11EVEN BRAND
- Video for E11EVEN
- Subscriber form for information relating to E11EVEN
- Party photos from E11EVEN
Emails gathered from date capture: 357
Total impressions: 32,910
Run of site display advertising was featured across all channels of the Ocean Drive website for the duration of the program at 33% share of voice.
All ad units were hyperlinked to the E11EVEN website, driving traffic. Units included:
- Large leaderboard (970x90)
- Medium rectangle (300x250)
- Half page (300x600)
- Interstitials (728x90, 468x60, 320x50)
Timing: December 19th 2016 - January 19th 2017
Total Impressions: 480,220
E11EVEN received a dedicated email blast to Ocean Drive magazine’s coveted opt-in subscribers.
EMAIL BLAST
Timing: December 28, 2016
Sent: 14,583
Unique opens/impressions: 2,515 (17.3%)
Total opens/impressions: 3,647
E11EVEN received promotional advertorial units in Ocean Drive magazine’s editorial email newsletter. The content hyperlinked to the
E11EVEN website to drive traffic and promote reservations.
EMAIL NEWSLETTER
Timing: February 9, 2017
Sent: 14,501
Unique opens/impressions: 2,432 (16.9%)
Total opens/impressions: 3,845
Ocean Drive magazine utilized our dedicated social media networks to promote E11EVEN to our engaged and growing fans & followers. In addition,
the sponsored content was pushed out to readers via these platforms, reaching our followers across our Facebook, Instagram and Twitter networks.
Quantity: 3 posts total across Facebook, Instagram and Twitter
Impressions: 65,000
