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I AGREE

Emirates Opportunity

    

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PROGRAM OVERVIEW

Ocean Drive will partner with Emirates via a fully integrated partnership program that will achieve the following:

- Increase travel with Emirates from Ft. Lauderdale by educating GreenGale’s readers and online viewers to all the unique wonderments and experience of flying Emirates. 

- Reinforce knowledge of Emirates as the premier airlines with luxury experience and award-winning service.

- Build buzz and excitement surrounding travel by generating awareness for the Ft. Lauderdale non-stop launch through a new integrated campaign including print, digital, and event campaigns.

- Create additional exposure in the South Florida market by way of print, digital, and event campaigns providing knowledge to our readers and online viewers and positioning Emirates as a leading airline servicing flights from Ft. Lauderdale to Dubai and beyond.

DELIVERABLES OVERVIEW

Spreads in Ocean Drive/Art Basel

GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.

Spreads in Ocean Drive and Art Basel Miami Beach ensure the Emirates brand message is delivered to our affluent, sophisticated and culturally-astute readers, generating awareness of Emirates' launch of Fort Lauderdale to Dubai flights.

Edit calendar

Ocean Drive
December 2016 - Available December 1, 2016 (materials deadline October 27, 2016)
January 2017 - Available December 29, 2016 (materials deadline November 28, 2016)
February 2017 - Available January 30, 2017  (materials deadline January 30, 2017)

Art Basel
December 2016 - Available December 1, 2016 (materials deadline October 26, 2017)

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Program Overview

Ocean Drive will work in consultation with Emirates to create and promote engaging online content. The program will consist of 4 elements:

Sponsored Content

Ocean Drive will produce custom content relating to Emirates. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to): 

- "How to Spend 48 Luxe Hours In Dubai" 
- "Why Emirates In-Flight Culinary Offerings Will Make Your Mouth Water" 
- "Best New Year's Adventures In Dubai"
- "Travel Essentials This Holiday Season"
- "New Adventures In The New Year"
- "How To Become A Food Stylist During Your Foodie Trips"
- "Hottest Restaurants Within Driving Distance Of Miami"

Ocean Drive will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. All sponsored content will be wrapped with Emirates display ads (same 4 sizes as listed in ROS Advertising, below)

Dedicated email blast

Emirates will receive dedicated e-blasts sent to Ocean Drive's high-quality opt-in email subscribers. These e-blasts can be used to promote online sponsored content, or for general advertising/specials/announcements specific to Emirates.

Social Media Promotion

Ocean Drive will promote Emirates to our engaged followers via our social media channels. Content can be determined after consultation between Emirates & Ocean Drive content editors.

Monthly e-Newsletter Promotion

Ocean Drive will promote Emirates via our monthly e-newsletters. Content can be determined after consultation between Emirates & Ocean Drive content editors, but can mirror what is used in the dedicated email blast. Alternatively, content can be general advertising. 

ROS Advertising

Ocean Drive will provide Emirates ROS advertising, at 33% SOV from November 7, 2016 through February 28th, 2017 (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions) 

Digital Package Deliverables & Commitment

- 12 weeks of sponsored content (6 sponsored content pieces, each running for 2 weeks and receiving prime placement in the oceandrive.com homepage rotator, between December 1st 2016 and Febrary 28th, 2017)
- 2 dedicated email blasts, to be activated at any time during the program duration 
- 3 spot in Ocean Drive monthly newsletter 
- 3 sponsored Instagram posts  
- 3 sponsored Twitter posts 
- 3 sponsored Facebook posts 
- 4 months ROS advertising at 33% SOV from November 7, 2016 through February 28th, 2017 (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions) 

Total program impressions (including print, and digital portions): 2,640,000
Net investment: $76,000

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Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 120,000 unique visitors a month, and generate over 240,000 pageviews

• We maintain a strong social presence across the US, with 48,000+ Twitter followers,  73,000+ Facebook likes, and 57,000+ Instagram followers.  

• We also have a strong email marketing platform, with 17,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Ocean Drive VISITOR

 

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VIDEO - ABOUT ocean Drive/Greengale Publishing

For further information, please contact:   

Shannon Pastuszak   

shannon.pastuszak@greengale.com  
617.456.1541