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Estefan Kitchen Opportunity

    

Estefan Kitchen & Ocean Drive 
Online Content Opportunity

Ocean Drive connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

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Estefan Kitchen has the opportunity to own an online advertising & sponsored content program on oceandrive.com. For two months, sponsored content, a dedicated email marketing campaign, and a custom landing page will promote Estefan Kitchen as an authority on Miami Design District, including food, art, fashion and happenings. All content will contain custom call-to-action linking to Estefan Kitchen's website, and will be pushed through Ocean Drive's extensive social & email marketing channels.

The program will serve to generate buzz and awareness around Estefan Kitchen among our engaged online audience, while simultaneously driving traffic to the brand's website.

PARTNERSHIP STRATEGY

Digital Program Overview

Ocean Drive will work in consultation with Estefan Kitchen to create and promote engaging online content. The program will consist of the following:

Sponsored Content

Ocean Drive will produce custom content that aligns Estefan Kitchen with the thriving Miami Design District. The program will consist of four (4) sponsored content posts over a 2-month period. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to): 

- Guide pieces on where to eat/shop/see art in the Design District
- How to enjoy a Cuban-inspired weekend in the Design District
- Profile piece on Estefan Kitchen
- Then/Now piece, comparing food Miamians ate growing up, contrasted with their contemporary versions at Estefan Kitchen
- Night guides on how to spend an evening/dinner/late night in the Design District

Ocean Drive will ensure that the content that resonates with your target audience (and naturally integrates Estefan Kitchen into all posts), while still being timely and relevant to our readers. All sponsored content will contain custom CTA linking to Estefan Kitchen's website, and be given prime placement on the homepage rotator on oceandrive.com.

Custom Landing Page

As well as receiving prominent placement on the homepage rotator, all sponsored content will be placed on a custom landing page, branded as a Miami Design District Guide, Presented by Estefan Kitchen. In addition to the custom content, this landing page will contain further information on Estefan Kitchen (such as location and hours), as well as a data capture opportunity that allows users to sign up to find out more information on Estefan Kitchen. This user data will be shared with Estefan Kitchen at the completion of the campaign to use for your own internal purposes. 

Dedicated Email Blast

Estefan Kitchen will receive dedicated e-blasts sent to Ocean Drive's coveted network of 14,500+ opt-in email subscribers, providing Estefan Kitchen 100% share of voice and the ability to direct readers to the restaurant's website to drive traffic.

Monthly e-Newsletter Promotion

Ocean Drive will promote Estefan Kitchen via our monthly editorial email newsletters. Content can be determined after consultation between Estefan Kitchen & Ocean Drive content editors, but can mirror what is used in the dedicated email blast. 

Social Media Promotion

Ocean Drive will promote Estefan Kitchen's sponsored content to our engaged fans & followers via our social media channels, as well as promote special events or promotions at the restaurant.

ROS Advertising

Ocean Drive will provide Estefan Kitchen ROS advertising, at 33% SOV (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions) 

Homepage Pop-up

Ocean Drive will provide Estefan Kitchen with a high-impact homepage pop-up ad unit, for 4 weeks during the campaign to generate buzz for the restaurant and direct readers to the Estefan Kitchen website.

Digital Package Deliverables & Commitment

- 4 sponsored content pieces, each receiving prime placement in the oceandrive.com homepage rotator for one (1) week when each post goes live (over a 2 month period)
- 1 custom landing page, housing sponsored content and further information on Estefan Kitchen and Miami Design District, including events/happenings, retail, shopping incentives, etc.
- 2 dedicated email blasts (one per month)
- 2 editorial email newsletter inclusions (one per month)
- 2 sponsored Instagram posts   
- 2 sponsored Twitter posts  
- 2 sponsored Facebook posts  
- 8 weeks ROS advertising at 33% SOV from (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions) 
- Homepage pop-up for 4 non-consecutive weeks during the 2 month program

Commitment: $20,000 NET

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Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 150,000 unique visitors a month, and generate over 300,000 pageviews

• We maintain a strong social presence across the US, with 48,000+ Twitter followers,  72,000+ Facebook likes, and 55,000+ Instagram followers.   

• We also have a strong email marketing platform, with 15,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE OCEAN DRIVE VISITOR

 

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VIDEO - ABOUT OCEAN DRIVE

For further information, please contact:  

Michele Addison   
michele.addison@greengale.com