Gucci Basket showcases a lineup of bright and bold genderless high-top sneakers, giving a new name to sustainable streetwear without the compromise of luxury, and launches its South Florida pop-up at Aventura Mall.
Breeding some of today’s most iconic figures and fashion trends, the game of basketball’s undeniable impact on street culture has led it to penetrate the world of entertainment beyond its pure competitive nature. Beginning with the historical rise of Air Jordan, the shoe game quickly became equally as powerful as the game itself while defining the booming world of sneaker culture.
As we all aim to incorporate this competitive edge into our shoe closets, Gucci (@gucci) discovers an intersection between the ultimate basketball shoe and classic luxury as it launches us into a contemporary era of Space Jam. The Italian Powerhouse has trendsetters and sneakerheads on their feet while adding to its roster of already-iconic looks with its introduction of Gucci Basket—a new line of genderless high-top foot-swag inspired by the passionate aesthetic of basketball and the modern-day commitment to sustainability.
While the sneakers showcase a distressed look with an array of bright color detail, each shoe is constructed from Demetra—a Gucci-born, animal-free raw material made from sustainable, renewable and biobased sources. With the brand’s ability to remain a topic of conversation when it comes to sneaker talk, expect a luxurious take on a retro aesthetic with blue soles, violet mesh tops and green laces.
To expand the hype that comes along with the concept, the launch is paired with the debut of Gucci Pins—a select list of pop-up shops inspired by the pins seen on interactive digital maps. Exclusively placed in Atlanta, Troy and Aventura, the pins are designed to mimic the layout of a basketball court in an effort to celebrate the game’s legacy and cultural significance.
Offering three impressive color and fabric combinations, Gucci elevates the concept of street shoes as we know it while raising a glass to the legendary game that built decades' worth of culture. Stepping into the future of luxury sneakers and high-end innovation, Gucci Basket keeps the world on its feet on and off the court.
The Gucci Aventura pop-up is now open, located at the Aventura Mall 19501 Biscayne Blvd, Aventura.