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Hyatt Opportunity

    

HYATT & GREENGALE
ONLINE PARTNERSHIP OPPORTUNITY

GreenGale connects with the affluent and the aspirational socially sophisticated resident and visitor in each of our markets, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 
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Hyatt has the opportunity to own a custom online advertising & sponsored content program on select GreenGale sites. For one month, sponsored content, ROS advertising, & a dedicated email marketing campaign will promote Hyatt properties. All content will contain custom call-to-action linking to Hyatt's website, and will be pushed through GreenGale's extensive social & email marketing channels.

The program will serve to generate buzz and awareness for Hyatt properties among our engaged online audience, while simultaneously driving traffic to the brand's website.

Markets
Ocean Drive (oceandrive.com)
Gotham (gotham-magazine.com)
Hamptons (hamptons-magazine.com)

PARTNERSHIP STRATEGY

Program Overview 

GreenGale will work in consultation with Hyatt to create and promote engaging online content that highlights Hyatt properties. The program will run for 1 month (timing TBD, but contingent on executing campaign before April 25th, 2017). The program will consist of the following elements:

1. Sponsored Content

GreenGale will work closely with Hyatt to produce engaging and relevant custom content that resonates with our readers' interests. The content will serve to showcase Hyatt properties, generating awareness and promoting bookings. Possible topics could include (but are not limited to):  

- A Look Inside One of the Caribbean's Best Hotels Presented by Hyatt Regency Aruba
- 17 Amazing Things To Do in Aruba Presented by Hyatt 

Content will be promoted on each market's homepage rotator for one (1) week when the post goes live, and sponsored posts will include a custom call to action linking to any desired URL.

2. Dedicated email blast

Hyatt will receive dedicated e-blasts sent directly to the inbox of GreenGale's high-quality, coveted opt-in email subscribers. These e-blasts can be used to promote Hyatt properties and any specials/deals that could be afforded to GreenGale subscribers (which typically increases engagement). Dedicated e-blasts can be activated at any point during the campaign duration. All dedicated e-blasts will receive full analytics tracking, and can have up to 5 subject lines A/B tested to maximize impressions.

3. Monthly e-Newsletter Promotion

GreenGale will also promote Hyatt properties via our monthly editorial e-newsletter in each advertised market. Hyatt will receive a promotional edit piece in one (1) e-newsletter per advertised market. Content can be determined after consultation between Hyatt & GreenGale content editors, but can be a replica of the dedicated email blast. Alternatively, content can be general advertising. 

4. Social Media Promotion

GreenGale will promote Hyatt properties to our engaged followers via our social media channels. Content can be determined after consultation between Hyatt & GreenGale content editors.

5. ROS Advertising

GreenGale will provide Hyatt with ROS advertising for the duration of the program (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial).

Ad units can include rich media, and will be hyperlinked to your website, driving traffic and engagement.

Deliverables & Commitment

Hyatt Regency - Aruba
Markets: Gotham, Hamptons, Ocean Drive

Hyatt will receive the following assets per market

- 2 sponsored content pieces across each advertised market's website, with prime placement in each market's homepage rotator for one (1) week when posts go live  
- 1 dedicated email blast, to be activated at any time during the program duration   
- 1 promotional edit placement in monthly editorial e-newsletter   
- 2 sponsored Instagram posts    
- 2 sponsored Twitter posts   
- 2 sponsored Facebook posts   
- 1 months ROS advertising at 33% SOV    

Hyatt Regency - Aruba package commitment: $10,000 NET

Hyatt Regency - Key West
Markets: Gotham, Hamptons, Ocean Drive

Hyatt will receive the following assets per market
- 1 dedicated email blast, to be activated at any time during the program duration
2 sponsored Instagram posts    
2 sponsored Twitter posts   
2 sponsored Facebook posts
- 1 months ROS advertising at House Priority 

Hyatt Centric - Key West package commitment: $5,000 NET

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Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 250,000 unique visitors a month, and generate over 500,000 pageviews

• We maintain a strong social presence across the US, with 83,000+ Twitter followers,  117,000+ Facebook likes, and 118,000+ Instagram followers.  

• We also have a strong email marketing platform, with 35,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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VIDEO - ABOUT Greengale Publishing

For further information, please contact:  

Susana Aragon   
susana.aragon@greengale.com