She’s helping women across the world redefine the meaning of work. Meet Jaclyn Johnson, the fierce force behind Create & Cultivate and the WorkParty Tour presented by Microsoft Teams - which made a stop in the Magic City and featured a conversation with Lo Bosworth at WeWork.
Jaclyn Johnson and Lo Bosworth
Jaclyn Johnson wants you to succeed. As the founder of Create & Cultivate, a popular online platform and conference series that hosts panel discussions with speakers like Kim Kardashian and Jessica Alba (NBD), Johnson is responsible for inspiring hundreds of thousands of millennial women to - you guessed it - create and cultivate the career of their dreams.
Now, Johnson is taking it a step further with WorkParty, a book, podcast and tour traveling across the U.S. that will make you want to start your own biz ASAP. Case in point: the Miami WorkParty Tour stop at the WeWork Security Building which featured a special discussion with The Hills reality star turned bona fide boss Lo Bosworth, who founded the women’s personal care line, Love Wellness.
Before the (work) party started, we asked Johnson and Bosworth for their top business tips. Read on for the one thing you need to remember before launching a company, how to make the most out of a networking event and their style secrets for looking good while doing it all.
Jaclyn, give us all the WorkParty details. JACLYN JOHNSON: WorkParty is my new book and podcast and it's really all about reimagining work for the modern woman. I'm interviewing badass women in every single city and we’re so excited to have Lo as our Miami keynote speaker!
And Lo, tell us about your company, Love Wellness. LO BOSWORTH: We provide women with personal care solutions that are natural, safe, organic and doctor recommended. We’re really trying to create a more open and honest self-care culture for women.
What is your morning routine? How do you set yourself up for a successful day? JJ: I get up really early. I get into the office two hours before anyone else does, just because I like to catch up on my emails and feel ahead of the curve. I’m sneaky like that! LB: I wake up early, but naturally. I never wake up to an alarm, which is a really nice way start to the day. And I like to take a bath in the morning. I know that sounds a little indulgent, but I don't have kids yet! It’s very meditative and relaxing and I feel like it puts me in a good space for the day.
What outfit, accessory, hair style, etc. makes you feel most confident? Tell us your style secrets! JJ: A black blazer. It looks good in any scenario and always elevates an outfit. And my Warby Parker glasses - they’re a fun accessory for your face! LB: My go-to is always a low bun with a middle part and a bold eyebrow and eyelashes and that’s it. It makes your features stand out.
What’s one tip you’d give to someone who is going to a networking event but might be nervous to approach new people? JJ: Keep in mind that the other people are probably just as nervous as you are, but they still want to connect with other female entrepreneurs. So many amazing things can come out of women having conversations with each other. Always lead with kindness and try to find ways to collaborate! LB: I have a lot of social anxiety at parties. I’m really comfortable with public speaking and am fine one on one. I just met Jaclyn and we’re already best friends! But I’m such a wallflower at social events where I don't know anybody. I retreat into the corner. So I’ve learned that I have to take a buddy. And confirm with your buddy that you’re going to meet people together. It’s a lot easier that way. Divide and conquer!
What’s the best business advice you’ve been given? JJ: Get it in writing. When you’re in the earlier phases of launching a business, you can get so excited and say “we’ll figure out the details later” or go off of a handshake. But it can come back and bite you. Take your business seriously from day one and have an agreement in place. LB: It’s important to remember that whatever you’re going through - a breakup or a fight with your business partner - it can’t stay bad forever. Just take action to get through it and get to the next step. It will get better.
What advice would you give to aspiring entrepreneurs to help them take the plunge and launch their own business? JJ: Start by starting. A lot of people overthink things. This is my second company and I had zero business plans for either. If you have a good idea, have a passion and you’ve got momentum behind what you're working on, go for it! LB: Nothing is permanent. You can always change your mind again, even if it's a week later, a year later, ten years later - change is inevitable. You have to be able to embrace it and realize the next decision you make is not going to be the last one.