This past Super Bowl weekend, the annual MAXIM Big Game Experience, hosted by In the Know Experiences and in collaboration with Columbia Records, took place in a specially constructed 40,000 square foot waterfront venue on the coast of Biscayne Bay. The star-studded event played host to some the biggest names across sports, music, and entertainment including performances from GRAMMY Award-Winning duo The Chainsmokers, Megan Thee Stallion, Russ, Miami’s own Rick Ross, DJ duo Lost Kings, DJ Chase B, and Latin artists MYA, Luis Figueroa and Emilia. Celebrity guests that were spotted in attendance include G-Eazy, Halsey, Lil Nas X, Teyana Taylor, Iman Shumpert, The Bachelor’s Peter Weber, Jason Tartick, Blake Horstmann, and Tyler Cameron, among many others. The evening featured unique brand activations, and immersive guest experiences including The Chainsmokers’ own craft tequila brand JAJA Tequila being the official tequila of the night, Absolut Elyx’s one-of-a-kind Ford Bronco beverage bar, Liquid I.V.’s customized cocktails the LIVarita and LIVtini and ball pit, Kyle Busch introducing his newly launched energy drink Rowdy Energy, and Cantu Beauty presenting guests with samples and swag as they unveiled their newly launched Avocado Collection.