At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.


MAXIM's Big Game Experience 2020


MAXIM's Big Game Experience 2020

| February 10, 2020 | Parties

This past Super Bowl weekend, the annual MAXIM Big Game Experience, hosted by In the Know Experiences and in collaboration with Columbia Records, took place in a specially constructed 40,000 square foot waterfront venue on the coast of Biscayne Bay. The star-studded event played host to some the biggest names across sports, music, and entertainment including performances from GRAMMY Award-Winning duo The Chainsmokers, Megan Thee Stallion, Russ, Miami’s own Rick Ross, DJ duo Lost Kings, DJ Chase B, and Latin artists MYA, Luis Figueroa and Emilia. Celebrity guests that were spotted in attendance include G-Eazy, Halsey, Lil Nas X, Teyana Taylor, Iman Shumpert, The Bachelor’s Peter Weber, Jason Tartick, Blake Horstmann, and Tyler Cameron, among many others. The evening featured unique brand activations, and immersive guest experiences including The Chainsmokers’ own craft tequila brand JAJA Tequila being the official tequila of the night, Absolut Elyx’s one-of-a-kind Ford Bronco beverage bar, Liquid I.V.’s customized cocktails the LIVarita and LIVtini and ball pit, Kyle Busch introducing his newly launched energy drink Rowdy Energy, and Cantu Beauty presenting guests with samples and swag as they unveiled their newly launched Avocado Collection.


Photography by: PHOTOGRAPHY BY: JenJPhotos & Getty Images for MAXIM