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MENIN Hospitality Proposal

    

MENIN Hospitality & Ocean Drive Magazine

Online Content Proposal

OVERVIEW

MENIN Hospitality has the opportunity to partner with Ocean Drive on an exclusive and custom online/digital campaign. We invite MENIN Hospitality to showcase their bars, restaurants and mixologists in a cool and organic way, bringing their brand to life with cutting edge video and digital capabilities.

Ocean Drive has long standing relationships with a variety of wine and spirits brands/portfolios including Beam Suntory, Brown Forman, William Grant & Sons, Royal Wines, Anna Cordoniu and more. Ocean Drive will produce 3 series of 4 videos (12 videos total) to be filmed at MENIN Hospitality properties, featuring Menin's mixologists as they create custom cocktails that highlight a specific portfolio's brands. We strive to "connect the dots" and ask MENIN to consider including the featured cocktails on their menu for a specific amount of time (*deliverables to be determined and agreed upon by both parties). As well as creating exposure for MENIN Hospitality, this partnership will allow for deeper partnerships and relationships that are mutually beneficial between our liquor partners and MENIN Hospitality. 

This content will live on the oceandrive.com homepage, as well as a custom landing page, with content to be promoted via our social media platforms, and opt-in subscriber lists.

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PARTNERSHIP STRATEGY

Partnership Outline

Ocean Drive will develop three 4-video series, with a MENIN Mixologist creating various cocktails using a specific portfolio's products. Each series will be filmed at a separate MENIN Hospitality location. All videos will contain consistent references to both the featured product and the MENIN Hospitality location, with further mentions included on the post page for each video. Final concept can be refined with imput from relevant parties.

Promotion

GreenGale will promote all content via the homepage of the oceandrive.com. Content will also be promoted via our robust social media platforms including Twitter, Facebook, and Instagram as well as promoted via our opt-in email subscriber list.

Deliverables & Pricing

- Ocean Drive to produce three video series, each containing 4 videos, at three seperate MENIN Hospitality locations. Final video files will be provided to all parties after production for whichever use they see fit.   
- All videos to be given prime homepage rotator coverage on oceandrive.com 
- All videos to live in perpetuity on oceandrive.com, as well as a custom landing page (right) 
- 4 sponsored Facebook posts promoting the series
- 4 sponsored Twitter posts promoting the series
- 4 sponsored Instagram posts promoting the series

Commitment: This program is provided to MENIN Hospitality free of charge, upon providing locations for videos to be shot at.

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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• We receive over 150,000 unique visitors a month, and generate over 310,000 pageviews

• We maintain a strong social presence around the US, with 48,200 Twitter followers,  73,461 Facebook likes, and 55,000 Instagram followers.

• We also have a strong email marketing platform, with 14,500 opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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VIDEO - ABOUT Greengale Publishing

For further information, please contact Lauren Brogna

lauren.brogna@greengale.com