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I AGREE

MSC Proposal

    

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OVERVIEW

GreenGale Publishing and MSC Cruises promote custom content in a new web series partnership.

GreenGale will produce original content covering aspects of MSC Cruises, such as food, dining, and entertainment. This content, along with video provided by MSC Cruises, will live on a custom landing page (below right) on six of GreenGale's titles, as well as be promoted via the sites, social, and our opt-in subscriber list. 

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PARTNERSHIP STRATEGY

Timing

Content will run from June 1st to December 2016 on the following GreenGale titles:

     - la-confidential-magazine.com
     - oceandrive.com
     - gotham-magazine.com
     - capitolfile-magazine.com
     - bostoncommon-magazine.com
     - michiganavemag.com

Promotion

As well as creating the custom landing page (right), GreenGale will promote all content via the homepage of the above-mentioned sites.  Content will also be promoted via our robust social media platforms including Twitter, Facebook, and Instagram as well as promoted via our opt-in email subscriber list.

Additional Media

MSC will receive traditional ROS display ads, pop-up ads, as well as pre-roll video on all title's videos.

Custom Content

GreenGale will produce custom content relating to MSC Cruises. Topics can include:

     - How to Choose Your Cruise 
     - Meet the Chefs 
     - Extraordinary Excursions 

Working with MSC Cruises, GreenGale will ensure that the content is relevant to MSC's marketing objectives, while still being timely and relevant to our readers. Content will live on the custom landing page (right), as well as promoted on GreenGale titles.

Impressions

With the inclusion of:
• ROS & pop-up ads  
• Social Media 
• Custom content  
• E-Newsletters 
• Dedicated e-blasts 

The program will deliver approximately 5.5 million impressions across the 6 markets.

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DELIVERABLES

GreenGale will produce all content for the web series, examples of which are below.
This content will live on the custom landing page.
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GreenGale will also dedicate all digital assets to promoting this content including:

1. Leaderboards, medium rectangles, half-page and video landing page on home page, dedicated video landing page and blog page

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2. Promotion through Social Media channels



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3. E-Newsletters to include MSC Cruises ad spots



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4. Dedicated e-blast

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5. Pop-up ads

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6. Pre-roll on all title's videos

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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• The 6 sites outlined in this proposal receive over 330,000 unique visitors a month, and generate over 690,000 pageviews

• We maintain a strong social presence around the US, with 114,000 Twitter followers,  123,000 Facebook likes, and 115,000 Instagram followers across the 6 sites outlined in this proposal.

• We also have a strong email marketing platform, with 62,000 opt-in email addresses across the 6 sites outlined in this proposal.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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VIDEO - ABOUT GREENGALE PUBLISHING

For further information, please contact Lauren Brogna

lauren.brogna@greengale.com