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Meet to Marry Opportunity

    

MEET TO MARRY + Ocean Drive 
online content OPPORTUNITY

Ocean Drive connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

Meet to Marry has the opportunity to own an online advertising & sponsored content program on oceandrive.com. For the program duration, sponsored content, social support, & a dedicated email marketing campaign will promote Meet to Marry. All content will contain a prominent, custom call-to-action linking to the Meet to Marry website, and will be pushed through Ocean Drive's extensive social & email marketing channels. 

The program will serve to generate buzz and awareness around Meet to Marry among our engaged online audience, while simultaneously driving traffic to the brand's website and ultimately increasing leads. 

PARTNERSHIP STRATEGY

Program Overview

Ocean Drive will work in consultation with Meet to Marry to create and promote engaging online content. The program will consist of the following elements:

Sponsored Content

Ocean Drive will produce custom content relating to the Meet to Marry. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to): 

- Q&A with Bari Lyman
- Light-hearted articles on bad dating experiences
- Dating advice columns (by Bari Lyman) 
- Date ideas around Miami

Ocean Drive will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

Social Media Promotion

Ocean Drive will promote Meet to Marry to our engaged followers via our social media channels. Content can be determined after consultation between Meet to Marry & Ocean Drive content editors.

Monthly e-Newsletter Promotion

Ocean Drive will promote Meet to Marry via our monthly e-newsletters. Content can be determined after consultation between Meet to Marry & Ocean Drive content editors, but can mirror what is used in the dedicated email blast. Alternatively, content can be used to promote online sponsored content. 

Deliverables & Commitment

Tier 1 Package
- 2 sponsored content pieces, each running for 1 week and receiving prime placement in the oceandrive.com homepage rotator. 
- 1 spot in Ocean Drive monthly newsletter
- 2 sponsored social media posts
Total package commitment: $3,000

Tier 2 Package 
- 4 sponsored content pieces, each running for 1 week and receiving prime placement in the oceandrive.com homepage rotator. Option for "dating column" available at this tier.
- 2 spots in Ocean Drive monthly newsletter  
- 4 sponsored social media posts
Total package commitment: $6,500

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Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 120,000 unique visitors a month, and generate over 240,000 pageviews

• We maintain a strong social presence across the US, with 48,000+ Twitter followers,  73,000+ Facebook likes, and 57,000+ Instagram followers.  

• We also have a strong email marketing platform, with 17,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Ocean Drive VISITOR

 

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VIDEO - ABOUT ocean Drive/Greengale Publishing

For further information, please contact:   

Lauren Brogna   

lauren.brogna@greengale.com  
305.531.8968