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PartyTap Opportunity

    

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Integrated Partnership Opportunity

Modern Luxury connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

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PROGRAM OVERVIEW

Modern Luxury will partner with PartTap via a fully integrated partnership program that will achieve the following:  

- Introduce PartyTap to our Miami market, promoting the brand as an accessible event staffing solution for upscale event organizers.
- Generate buzz and awareness for PartyTap among our engaged online audience, and converting this traffic into leads for PartyTap via data capture methods. 
- Drive traffic to the brand's website and ultimately sales and downloads. 

PRINT  
High-impact advertisements in Modern Luxury titles ensure the PartyTap brand message is delivered to our affluent, sophisticated and culturally-astute readers.

DIGITAL  
Custom digital programs guaranteed to impactfully reach our online visitors ensuring mobile traffic, conversion growth and subscriber acquisition for PartyTap beyond the pages of our magazines.

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PARTNERSHIP STRATEGY

Print

Modern Luxury's lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.   

Spreads in Modern Luxury magazines ensure the PartyTap brand message is delivered to our affluent, sophisticated and culturally-astute readers.

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Digital

Modern Luxury will work in consultation with PartyTap to create and promote engaging online content. The program will consist of the following:

Sponsored Content

Modern Luxury will produce custom content relating to PartyTap. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics ideas could include a combination of (but are not limited to):    

- Features on hosting the perfect Miami event, with inclusions highlighting PartyTap's ability to staff high-level events at these venues
- List-based article of upcoming Miami events, presented by PartyTap
- Neighborhood/event guides, with focus on the strenghts of each neighborhoods for various event types, presented by PartyTap

Modern Luxury will ensure that the content resonates with your target audience, while still being timely and relevant to our readers. All content will contain custom CTA encouraging people to visit partytap.com.

Email Marketing

PartyTap has the opportunity to reach our list of high-quality, opt in subscribers via our email marketing program, with inclusion our dedicated e-blasts. Content can be determined after consultation between PartyTap & Modern Luxury content editors.

All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates.

Social Media Promotion

Modern Luxury will promote PartyTap to our engaged followers via our social media channels. Content can be determined after consultation between PartyTap & Modern Luxury content editors.

ROS Advertising

Modern Luxury will provide PartyTap advertising at 33% SOV (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions).

Homepage Pop-Up

Modern Luxury will promote PartyTap via a homepage pop-up ad banner, for 2 non-consecutive weeks during the duration of the program. Pop-up banner can include short video to bring the ad to life for readers.

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Markets, Timing, & Deliverables BREAKDOWN

Tier 1 - $6,000 Commitment

Print
- One (1) half page ad

Digital
- One (1) sponsored content
- Two (2) dedicated e-blasts
- Four (4) social media posts

 

Tier 2 - $9,500 Commitment

Print
- One (1) half page ad
- One (1) full page ad

Digital
 
- One (1) sponsored content 

- Two (2) dedicated e-blasts
- Four (4) social media posts

 

Tier 3 - $17,500 Commitment

Print
- Two (2) half page ads
- Two (2) full page ads

Digital
  
- 4 weeks ROS advertising at 33% SOV (timing:, utilizing large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)

- Two (2) dedicated e-blasts
- 2 weeks homepage popup

- Four (4) social media posts

 

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Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

Facebook: 74,000 
Twitter: 50,700
Intagram: 74,500
Newsletter/Eblast: 14,600 (Opt-In Subscribers/Open Rate 20%)
Average Monthly Pageviews: 165,000 

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE MODERN LUXURY VISITOR

 

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For further information, please contact:

Lauren Brogna

lauren.brogna@greengale.com
305-531-8968