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Remy-Cointreau USA Opportunity

    

REMY-COINTREAU USA + GREENGALE

GreenGale connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

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PROGRAM OVERVIEW

GreenGale will partner with Remy-Cointreau USA via a fully integrated, 6-month partnership program that will achieve the following:  

- Generate awareness for Bruichladdich and The Botanist among our affluent, sophisticated and culturally-astute online audience

- Align the Bruichladdich and The Botanist brands with relevant content to highlight the versatility of each beverage

- Promote Bruichladdich and The Botanist during key gifting seasons

MARKETS   
- Boston Common (bostoncommon-magazine.com)
- Gotham (gotham-magazine.com)
- Hamptons (hamptons-magazine.com)
- Michigan Avenue (michiganavemag.com)
-  Ocean Drive (oceandrive.com)
- Vegas (vegasmagazine.com)
- Los Angeles Confidential (la-confidential-magazine.com)
- Austin Way (austinway.com)

TIER 1 - $50,000

GreenGale will work in consultation with Remy-Cointreau USA to create and promote engaging online content to generate awareness of Bruichladdich & The Botanist. The program will consist of the following elements, in all 8 markets as listed above:

Bruichladdich

Timing: May 22nd - June 18th & Sep 1st - Dec 31st

1. Inclusion in Fathers Day Gift Guide

Bruichladdich will receive placements in all Fathers Day Gift Guides. Gift Guides will be given prime placement in the homepage rotator for 7 days, and will feature headline, high resolution image displaying the product, description, price, and link to purchase.

2. June eNewsletters

GreenGale will promote Bruichladdich via our monthly e-newsletters. Content can be determined after consultation between Remy-Cointreau USA & GreenGale, but generally receives highest engagement if framed as advetorial.

3. Sponsored Content

GreenGale will work closely with Remy-Cointreau USA to produce a custom content series (1 post/month per market, for the duration of the program). Possible topics ideas could include a combination of (but are not limited to):     

- Simple Cocktail Recipes for Nightcaps at Home 
- Surprising Dishes that Pair Perfectly With Gin (or Whisky)

GreenGale will ensure that the content is timely and relevant to our readers and resonates with your target audience. All content will be given prime placement in the homepage rotator for 1 week, and will contain custom CTA encouraging readers to visit bruichladdich.com.

4. ROS Advertising - House Priority

Bruichladdich will receive ROS advertising at house priority for the duration of the program (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions).

The Botanist

Timing: June 1st - Aug 31st & Nov 1st - Dec 31st

1. Sponsored Content

The Botanist will receive monthly sponsored posts for the duration of the program, to be produced in the same method as those for Bruichladdich 

2. December eBlast

The Botanist will receive dedicated e-blasts sent to GreenGale's high-quality opt-in email subscribers. These e-blasts can be used to promote The Botanist, in particular any specials/deals that could be afforded to GreenGale subscribers (which typically increases engagement). All dedicated e-blasts will receive full analytics tracking, and can have up to 5 subject lines be A/B tested to maximize impressions.

3. ROS Advertising - House Priority

The Botanist will receive ROS advertising at house priority for the duration of the program (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions).

Tier 1 Deliverables

Bruichladdich (per market, 8 markets total)

- (1) inclusion in Fathers Day Gift Guide
- (1) promo edit inclusion in June eNewsletters
- (2) sponsored content posts in May/June
- (5) month ROS advertising (at house priority)

The Botanist (per market, 8 markets total)

- (5) sponsored content posts in June-August, and Nov/Dec
- (1) dedicated eBlast
- (5) month ROS advertising (at house priority)

 

 

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Tier 2 - $100,000

GreenGale will work in consultation with Remy-Cointreau USA to create and promote engaging online content to generate awareness of Bruichladdich & The Botanist. The program will consist of the following elements, in all 8 markets as listed above:

Bruichladdich

Timing: May 22nd - June 18th & Sep 1st - Dec 31st

1. Inclusion in Fathers Day & Holiday Gift Guide

Bruichladdich will receive placements in all Fathers Day & Holiday Gift Guides. Gift Guides will be given prime placement in the homepage rotator for 7 days, and will feature headline, high resolution image displaying the product, description, price, and link to purchase.

2. June eNewsletters

GreenGale will promote Bruichladdich via our monthly e-newsletters. Content can be determined after consultation between Remy-Cointreau USA & GreenGale, but generally receives highest engagement if framed as advetorial.

3. Sponsored Content (Video) + Custom Landing Page

GreenGale will work closely with Remy-Cointreau USA to produce a custom content series (1 post/month per market, for the duration of the program), with the inclusion of high quality video (which will also be provided to Remy-Cointreau USA for their own personal use outside of GreenGale program). Possible topics ideas could include a combination of (but are not limited to):     

- Video series of chefs in each market preparing meals using Bruichladdich
- Video series of bartenders or influencers preparing drinks (or meals) using Bruichladdich

Remy-Cointreau USA will also receive a custom landing page, with all video and content from all markets.

GreenGale will ensure that the content is timely and relevant to our readers and resonates with your target audience. All content will be given prime placement in the homepage rotator for 1 week, and will contain custom CTA encouraging readers to visit bruichladdich.com.

4. ROS Advertising - House Priority

Bruichladdich will receive ROS advertising at house priority for the duration of the program (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions).

The Botanist

Timing: June 1st - Aug 31st & Nov 1st - Dec 31st

1. Sponsored Content (Video) + Custom Landing Page

The Botanist will receive monthly sponsored posts for the duration of the program. Content to be produced in the same method as those for Bruichladdich, again utilizing high-quality video. Possible topics ideas could include a combination of (but are not limited to):

- Herbs are selected for each market (i.e. mint for Austin, basil for NYC, etc). The Botanist provides recipe based upon that ingredient.

- GreenGale Publishing will leverage our relationship with local chef or culinary influencer in each market to create a dish or dishes around the selectd herb and cocktail created by The Botanist.

2. December eBlast

The Botanist will receive dedicated e-blasts sent to GreenGale's high-quality opt-in email subscribers. These e-blasts can be used to promote The Botanist, in particular any specials/deals that could be afforded to GreenGale subscribers (which typically increases engagement). All dedicated e-blasts will receive full analytics tracking, and can have up to 5 subject lines be A/B tested to maximize impressions.

3. ROS Advertising - House Priority

The Botanist will receive ROS advertising at house priority for the duration of the program (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions).

Tier 1 Deliverables

Bruichladdich (per market, 8 markets total)

- (1) inclusion in Fathers Day Gift Guide
- (1) inclusion in Holiday Gift Guide
- (1) promo edit inclusion in June eNewsletters
- (2) sponsored content (video) posts in May/June
- (1) custom landing page
- (5) month ROS advertising (at house priority)

The Botanist (per market, 8 markets total)

- (5) sponsored content (video) posts in June-August, and Nov/Dec
- (1) custom landing page
- (1) dedicated eBlast
- (5) month ROS advertising (at house priority)

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Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• The sites outlined in this proposal receive over 400,000 unique visitors a month, and generate over 700,000 pageviews

• We maintain a strong social presence across the US, with 233,000+ Twitter followers,  190,000+ Facebook likes, and 213,000+ Instagram followers.  

• We also have a strong email marketing platform, with 82,000+ opt-in email addresses. 20% of these email addresses have a net worth of $2 million+

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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VIDEO - ABOUT Greengale Publishing

For further information, please contact:  

Michelle Addison  
michele.addison@greengale.com