SLS Hotels Proposal

SLS Hotels + GREENGALE PUBLISHING

SLS Hotels has the opportunity to own an online advertising & sponsored content program across GreenGale Publishing websites. Each week for four (4) weeks, custom content will showcase different aspects of SLS Hotels, with a focus on accommodations, amenities, dining, and nightlife.

The program will serve to generate awareness for SLS Hotel brands among our engaged online audience, driving traffic to the brand's website to ultimately increase reservations.

PARTNERSHIP STRATEGY

Markets & Timing

Ocean Drive (oceandrive.com)
Timing: Early fall 2016
Content focus: SLS Brickell opening

Gotham (gotham-magazine.com)
Timing: Pre-Thanksgiving 2016
Content focus: SLS Park Avenue opening

Vegas (vegasmagazine.com)
Timing: Holidays 2016
Content focus: New Year's Eve

Los Angeles Condidential (la-confidential-magazine.com)
Timing: Spring 2017
Content focus: General awareness

Sponsored Content

Each of the above-mentioned markets will receive (4) sponsored posts (16 total across all markets), refreshed weekly. Content focus is as outlined above, as well as a general focus on the hotel's accommodations, amenities, dining, and nightlife. All posts will also contain a custom CTA to drive traffic and bookings to the SLS Hotel in that market.

Possible topics could include:

"How to Celebrate New Years Properly in Vegas at SLS"
"Amazing New Menu Items at SLS Beverly Hills"
"Everything You Need To Know About SLS Brickell"
"The Best New Amentities at SLS Park Avenue"

Working in collaboration with SLS Hotels, GreenGale's content editors will produce the 16 pieces of sponsored content, ensuring that it meets SLS' desired marketing objectives. All content will be promoted on GreenGale's robust social networks, including Instagram, Facebook, and Twitter.

Online Advertising

GreenGale will also provide SLS Hotels with the following online assets:

- One (1) dedicated eblast per market to promote bookings/new property (approximately 10,000 high quality, opt-in subscribers per market)
- One (1) e-newsletter inclusion per market, content at SLS Hotel's discretion (approximately 10,000 high quality, opt-in subscribers per market)
- One (1) month ROS advertising at 100% SOV per market (approximately 400,000 impressions across 4 markets. Units include: large leaderboard (970x90); medium rectangle (300x250); half page (300x600) and interstitials (728x90).
- One (1) month homepage pop-up in each market, content at SLS Hotel's discretion.

Commitment

- $10,000 net per market

Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 200,000 unique visitors a month, and generates over 400,000 pageviews.

• We maintain a strong social presence across the US, with 150,000+ Twitter followers, 120,000+ Facebook likes, and 90,000+ Instagram followers.

• We also have a strong email marketing platform, with 40,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.