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Selective Search Proposal

    

SELECTIVE SEARCH & GREENGALE PUBLISHING

ONLINE CONTENT PARTNERSHIP

OVERVIEW

GREENGALE titles celebrate each community, providing locally relevant content that speaks to the people, places, and things that make each market unique. For decades, our brands have been established, trusted, and authoritative resources for the local, affluent audience. GREENGALE Digital is a fully integrated media partner featuring robust websites, social platforms, newsletters, and mobile/tablet products that extend your brand’s visibility to an engaged digital audience in each market. We are excited to share some of our latest digital capabilities with you.

Greengale Publishing will produce original custom content featuring Selective Search and the services they provide, educating our readers, fans and followers on their unique and proven "Meet Your Future" process, and helping commitment-minded men and women find the love of their lives.

PARTNERSHIP STRATEGY

Custom Content

Greengale Publishing will produce custom content relating to Selective Search. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Greengale Publishing will ensure that the content that resonated with Selective Search's target audience, while still being timely and relevant to our readers. Content will live on the custom landing page (right), as well as promoted on each advertised website.

Timing

Q4 (10/1/16-12/31/16).

Promotion

As well as creating the custom landing page (right), GreenGale will promote all content via the homepage of each corresponding website. Content will also be promoted via our robust social media platforms including Twitter, Facebook, and Instagram, as well as promoted via our opt-in email subscriber list.

Additional Media

Selective Search will receive traditional ROS display ads and pop-up ads..

 

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DELIVERABLES

GreenGale will produce all content for the web series, examples of which are below.
This content will live on the custom landing page (above right).


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GreenGale will also dedicate all digital assets to promoting this content including:

1. Leaderboards, medium rectangles, and half-page on home page, dedicated landing page, and blog posts, as well as pop-up ads

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2. Promotion through Social Media channels



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3. Dedicated e-blasts and e-newsletters



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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our site receives over 400,000 unique visitors a month, and generates over 750,000 pageviews

• We maintain a strong social presence around the US, with 236,000 Twitter followers, 206,000 Facebook likes, and 184,000 Instagram followers.

• We also have a strong email marketing platform, with 100,000 opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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VIDEO - ABOUT GREENGALE PUBLISHING

For further information, please contact Lauren Brogna

lauren.brogna@greengale.com