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South Beach Group Proposal

    

SOUTH BEACH GROUP + OCEAN DRIVE 
online content proposal

South Beach Group has the opportunity to own an online advertising & sponsored content program on oceandrive.com. For one month, custom content will showcase different aspects of South Beach Group properties. All content will contain custom call-to-action linking to South Beach Group's website, and will be pushed through Ocean Drive's extensive social & email marketing channels.

The program will serve to generate buzz and awareness around South Beach Group properties among our engaged online audience, while simultaneously driving traffic to the brand's websites and ultimately increasing reservations.

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PARTNERSHIP STRATEGY

Package 1

Ocean Drive will work with South Beach Group to create and promote engaging online content. The program will run for 1 month on oceandrive.com, with 2 sponsored posts running for 2 weeks respectively. 

Sponsored content topics will be refined through collaboration between South Beach Group and GreenGale content editors, but possible topics could include:

- "The Best New Hotels in Miami"
- "How To Plan The Ultimate Miami Bachelorette Party"
- "How to Plan the Perfect 'Family-Friendly' Miami Getaway" 

All content will be supplemented with ROS advertising and social media pushes. Package also contains e-newsletter inclusion (monthly e-newsletter with both editorial & client content) & dedicated e-blasts (special 'spotlight' promotional email where client creative occupies 100% of the space) to our high quality, opt-in subscriber lists. 

Deliverables
- 2 sponsored content pieces, both with high-visiblity placement in homepage rotator
- 1 sponsored Facebook post promoting sponsored content
- 1 sponsored Instagram post promoting sponsored content
- 1 sponsored Twitter post promoting sponsored content
- 1 placement in e-newsletter promoting sponsored content
- 1 month ROS advertising, at 33% SOV
- 2 dedicated email blasts to Ocean Drive's high quality, opt-in subscriber list

Commitment: $10,000

Package 2

Ocean Drive will work with South Beach Group to create a traditional online advertising package. The program will run for 1 months on oceandrive.com. Package will be comprised of ROS advertising, e-newsletter inclusion & dedicated e-blasts to our high quality, opt-in subscriber lists. 

Deliverables
- 1 placement in e-newsletter promoting sponsored content
- 1 month ROS advertising, at 33% SOV
- 2 dedicated email blasts to Ocean Drive's high quality, opt-in subscriber list

Commitment: $5,000

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Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• We receive over 150,000 unique visitors a month, and generate over 310,000 pageviews

• We maintain a strong social presence around the US, with 48,200 Twitter followers,  73,461 Facebook likes, and 55,000 Instagram followers.

• We also have a strong email marketing platform, with 14,500 opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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VIDEO - ABOUT Greengale Publishing

 

For further information, please contact Lauren Brogna

 

lauren.brogna@greengale.com