Swarovski Atelier has the opportunity to own a sponsored social campaign across GreenGale Publishing accounts that aligns with the brands #BeBrilliant campaign. Content will be shown on GreenGale's social channels of engaged, high value readers.
- GreenGale will amplify Swarovski's #BeBrilliant Social Media Campaign to help drive traffic to their in-store events in each market. Campaign will be run on Austin Way, Los Angeles Confidential, and Ocean Drive.
- This campaign will run in each advertised market for 1 month leading up to each in-store event. Greengale will select a handful of Influencers in each market, who have a strong
following on social media.
- Each of the influencers would submit a short video (i.e. from cellphone) talking about a Brilliant move or moment that propelled their career. We ask that Swarovski gift each participating influencer with an Atelier piece(s) that they would wear during their social media video post.
- The video content would be pushed out on our social media platforms, presented by / tagging Swarovski. We would ask that Swarovski and each social influencer re-post on their social platforms as well.
- Dedicated email blasts and additional social media posts will also invite followers to the in-store, where they can come in and #BeBrilliant
- At each event, we suggest Swarovski set up a social media photo booth where guests can upload pictures as they are getting #Brilliant during the occasion. Additional promotion via Snapchat & Facebook Live
- We will also provide the following standard event supports:
- Logo for event invite
- Distribution of the invite to our lists in each market
- Publisher / Editor to attend event in each market
- Post Event Coverage in-book and online in each market (in-book timing pending edit discretion)
- $5,000 NET per market
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.
• Annual Household Income of $200,000 or More
• Income-Producing Assets of $750,000 or More
• We maintain a strong social presence in each of our markets, with 88,000+ Facebook likes, 72,000+ Instagram followers, and 59,000+ Twitter followers,
• We also have a strong email marketing platform, with 33,000+ high quality, opt-in email addresses across the the above-mentioned markets.
• Our sites receive over 100,000 unique visitors a month, and generate over 190,000 pageviews.
• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.
For further information, please contact:
National Sales Director