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The Confidante Miami Beach Proposal

    

THE CONFIDANTE MIAMI BEACH + GREENGALE PUBLISHING
online content proposal

The Confidante Miami Beach has the opportunity to own an online advertising & sponsored content program across GreenGale Publishing websites. Beginning October 2016 through January 2017, custom online ontent will showcase different aspects of The Confidante Miami Beach.  The content will be both image and video driven, and all online content will be pushed through GreenGale's extensive social & email marketing channels. 

The program will serve to generate buzz and awareness for The Confidante Miami Beach among our engaged online audience, while simultaneously driving traffic to the brand's website and ultimately increasing hotel bookings.

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PARTNERSHIP STRATEGY

Program Overview

GreenGale will work with The Confidante Miami Beach to create and promote engaging online content. This program will run for 4 months (October 2016 - January 2017) on the following GreenGale markets:  

- Gotham (gotham-magazine.com
- Boston Common (bostoncommon-magazine.com
- Philadelphia Style (phillystylemag.com
- Capitol File (capitolfile-magazine.com
- Michigan Avenue (michiganavemag.com)

Sponsored content topics will be refined through collaboration between The Confidante Miami Beach and GreenGale content editors, but possible topics could include: 

- "Cure the Winter Blues with Crystal Blue Warm Water Hues" 
- "New York vs Miami In Winter" 
- "Life Is A Beach - Play In The Sand For Winter" 
- "Short Flight Escape To Miami"

The sponsored content topics will be supplemented with ROS advertising and social media pushes supporting the message. Package also contains e-newsletter inclusion & dedicated e-blasts to our high quality, opt-in subscriber lists across all of the above markets.  Customize e-blasts with a one click sign up incentive for data capturing.

Timing

Timing can be finalized after consultation with The Confidante Miami Beach, but suggested schedule (to be replicated in each market) is below

October
- 1 week video pop-up on homepage, content to be provided by The Confidante Miami Beach. Video can also be hosted in perpetuity on video channel.                         - 1 sponsored post, with 1 week placement in homepage rotator (content will also live on the site in perpetuity).                                                                                                        - 1 sponsored Instagram post.                                                                                               -1 sponsored Facebook post. 

November
- 1 sponsored post, with 1 week placement in homepage rotator (content will also live on the site in perpetuity).
- 1 month ROS advertising at 33% SOV (medium rectangle unit).
- 1 dedicated e-blast to our high quality, opt-in subscriber list.
- 1 promotional edit placement in our monthly editorial newsletter.
- 1 sponsored Instagram post.
- 1 sponsored Facebook post.

December
- 1 month ROS advertising at 33% SOV (half page unit).
- 1 promotional edit placement in our monthly editorial newsletter.
- 1 week video pop up on homepage, content to be provided by The Confidante Miami Beach. Video can also be hosted in perpetuity on video channel.

January
- 1 month ROS advertising at 33% SOV (top leaderboard unit).
- 2 sponsored Twitter posts.

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Markets & Deliverables BREAKDOWN

 Gotham (gotham-magazine.com)
(2) sponsored posts, each with 1 week placement in homepage rotator 
(2) week video pop up on homepage, content to be provided by The Confidante Miami Beach
(1) dedicated e-blast
(2) promotional edit placements in monthly editorial newsletter
(2) sponsored Instagram post
(2) sponsored Facebook post
(2) sponsored Twitter pos post
(1) month top leaderboard ROS advertising, at 33% SOV 
(1) month medium rectangle ROS advertising, at 33% SOV  
(1) month half-page rectangle ROS advertising, at 33% SOV 

 Boston Common (bostoncommon-magazine.com) 
(2) sponsored posts, each with 1 week placement in homepage rotator 
(2) week video pop up on homepage, content to be provided by The Confidante Miami Beach
(1) dedicated e-blast
(2) promotional edit placements in monthly editorial newsletter
(2) sponsored Instagram post
(2) sponsored Facebook post
(2) sponsored Twitter pos post
(1) month top leaderboard ROS advertising, at 33% SOV 
(1) month medium rectangle ROS advertising, at 33% SOV  
(1) month half-page rectangle ROS advertising, at 33% SOV 

 Capitol File (capitolfile-magazine.com) 
(2) sponsored posts, each with 1 week placement in homepage rotator 
(2) week video pop up on homepage, content to be provided by The Confidante Miami Beach
(1) dedicated e-blast
(2) promotional edit placements in monthly editorial newsletter
(2) sponsored Instagram post
(2) sponsored Facebook post
(2) sponsored Twitter pos post
(1) month top leaderboard ROS advertising, at 33% SOV 
(1) month medium rectangle ROS advertising, at 33% SOV  
(1) month half-page rectangle ROS advertising, at 33% SOV 

 Philadelphia Style (phillystylemag.com) 
(2) sponsored posts, each with 1 week placement in homepage rotator 
(2) week video pop up on homepage, content to be provided by The Confidante Miami Beach
(1) dedicated e-blast
(2) promotional edit placements in monthly editorial newsletter
(2) sponsored Instagram post
(2) sponsored Facebook post
(2) sponsored Twitter pos post
(1) month top leaderboard ROS advertising, at 33% SOV 
(1) month medium rectangle ROS advertising, at 33% SOV  
(1) month half-page rectangle ROS advertising, at 33% SOV 

Michigan Avenue (michiganavemag.com) 
(2) sponsored posts, each with 1 week placement in homepage rotator 
(2) week video pop up on homepage, content to be provided by The Confidante Miami Beach
(1) dedicated e-blast
(2) promotional edit placements in monthly editorial newsletter
(2) sponsored Instagram post
(2) sponsored Facebook post
(2) sponsored Twitter pos post
(1) month top leaderboard ROS advertising, at 33% SOV 
(1) month medium rectangle ROS advertising, at 33% SOV  
(1) month half-page rectangle ROS advertising, at 33% SOV 

Digitial Package Commitment: $8,750/market ($43,750 total)



Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 180,000 unique visitors a month, and generate over 350,000 pageviews

• We maintain a strong social presence across the US, with 70,000+ Twitter followers,  50,000+ Facebook likes, and 52,000+ Instagram followers.  

• We also have a strong email marketing platform, with 30,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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VIDEO - ABOUT Greengale Publishing

For further information, please contact:  

Michelle Chala 

michelle.chala@greengale.com
305.531.8510