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I AGREE

The Fillmore Miami Beach Opportunity

    

THE FILLMORE MIAMI BEACH & MODERN LUXURY

Ocean Drive connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

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PROGRAM OVERVIEW

Ocean Drive will partner with The Fillmore Miami Beach via a fully integrated program that will achieve the following:

- Provide The Fillmore Miami Beach with a high-exposure campaign to promote upcoming shows among Ocean Drive magazine's engaged, millenial audience.
- Reinforce The Fillmore Miami Beach as a leading Miami venue, ultimately increasing traffic and sales.

DIGITAL
Custom, high-impact digital program will reinforce the The Fillmore Miami Beach brand message to our engaged online readers beyond the pages of our magazines.

PRINT
Brand ads in Ocean Drive will ensure the The Fillmore Miami Beach brand message is delivered to our affluent, sophisticated and culturally-astute readers.

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PARTNERSHIP STRATEGY

Digital

Run of Site Display Advertising

Modern Luxury will provide the The Fillmore Miami Beach ROS advertising, at 33% share of voice, pending inventory availability (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions)

Ad units will run across each channel & post of oceandrive.com and can incorporate rich media. All units will be hyperlinked to the The Fillmore Miami Beach website to drive traffic.

Dedicated Email Blast

The Fillmore Miami Beach will receive dedicated e-blasts sent to Modern Luxury's high-quality opt-in email subscribers. Our lists are verified by Claritas to have 20% of subscribers with incomes >$1MM. We also have strong open rates, with blasts consistently achieving rates between 20-25%. All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates.

Sponsored Content

Modern Luxury will produce custom content relating to The Fillmore Miami Beach. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics ideas could include a combination of (but are not limited to):   

- Artist Q&A's, with CTA's promoting upcoming shows
- "Can't Miss Events in Miami" features, with The Fillmore inclusions
- Custom calendars of upcoming shows and events at The Fillmore

Modern Luxury will ensure that the content resonates with your target audience, while still being timely and relevant to our readers. All content will contain custom CTA encouraging people to visit The Fillmore Miami Beach.

Homepage Pop-Up

Modern Luxury will promote the The Fillmore Miami Beach via a homepage pop-up ad banner, for 2 weeks during the duration of the program. Pop-up banner can include short video to bring the ad to life for readers.

Social Media Promotion

Modern Luxury will promote the The Fillmore Miami Beach to our engaged followers via our dedicated social media channels. Content can be determined after consultation between the The Fillmore Miami Beach & Modern Luxury content editors.

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ABOVE, FROM TOP: SPONSORED CONTENT & ROS ON OCEANDRIVE.COM HOMEPAGE
BELOW, FROM LEFT: DEDICATED EBLAST, HOMEPAGE POPUP, SOCIAL MEDIA POSTS

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Print

Modern Luxury's lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.   

Half-page ads in Ocean Drive magazine ensure the The Fillmore Miami Beach brand message is delivered to our affluent, sophisticated and culturally-astute readers. 

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Deliverables BREAKDOWN

 
Tier 1 - $3,500
Digital 

- (2) sponsored posts, with 1 week placement in homepage rotator (content to be  
determined after collaboration between Ocean Drive editors and The Fillmore Miami Beach) 
- (1) dedicated eBlast, with a/b subject line testing and individual user send time
- (4) social media posts 
  



Tier 2 - $7,500

Print

- Ocean Drive magazine: (1) half page ad

Digital

- (4) weeks ROS advertising at 33% SOV (utilizing 970x90 large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)) 
- (1) dedicated eBlast, with a/b subject line testing and individual user send time
- (2) weeks homepage popup
- (4) social media posts 
 



Tier 3 - $10,000

Print

Ocean Drive magazine: (2) half page ads

Digital

- (4) weeks ROS advertising at 33% SOV (utilizing 970x90 large leaderboard, 
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)) 
- (2) dedicated eBlasts, with a/b subject line testing and individual user send time
- (2) weeks homepage popup
- (4) social media posts
   


 

Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Modern Luxury is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 120,000 unique visitors a month, and generate over 240,000 pageviews

• We maintain a strong social presence across the US, with 48,000+ Twitter followers,  73,000+ Facebook likes, and 57,000+ Instagram followers.   

• We also have a strong email marketing platform, with 17,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE MODERN LUXURY VISITOR

 

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For further information, please contact:  

Lauren Brogna

lauren.brogna@greengale.com
305-531-8968