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Vida Jets Proposal

    

VIDA JETS + GREENGALE PUBLISHING
online content proposal

GreenGale Publishing connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

Vida Jets has the opportunity to own a custom digital/online advertising & sponsored content program on GreenGale Publishing websites. For the program duration, sponsored content, social support, & a dedicated email marketing campaign will promote Vida Jets, featuring information on the company, the advantages of flying with Vida Jets, and what sets them apart from the competition. All content will contain custom call-to-action linking to the Vida Jets website, and will be pushed through GreenGale's extensive social & email marketing channels.

The program will serve to generate buzz and awareness around Vida Jets among our engaged online audience, while simultaneously driving traffic to the brand's website and ultimately increasing sales and bookings.

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PARTNERSHIP STRATEGY

Program Overview

GreenGale will work in consultation with Vida Jets to create and promote engaging online content. The program will run for 1, 2, or 4 months, depending on commitment level, with timing TBD. The program will consist of 5 elements:

Sponsored Content

GreenGale will produce custom content relating to Vida Jets. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to):  

- "Your Own Jet To Art Basel: 7 Reasons Why You Should Consider Flying Private" 
- "How To Fly Private Like A Pro" 
- "Book Your Holiday Travel With Vida Jets" 

GreenGale will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

Dedicated email blast

Vida Jets will receive dedicated e-blasts sent to GreenGale's high-quality opt-in email subscribers. These e-blasts can be used to promote online sponsored content, or for advertising/specials/announcements specific to Vida Jets. 

Social Media Promotion

GreenGale will promote Vida Jets to our engaged followers via our social media channels. Content can be determined after consultation between Vida Jets & GreenGale content editors.

Monthly e-Newsletter Promotion

GreenGale will promote Vida Jets via our monthly e-newsletters. Content can be determined after consultation between Vida Jets & GreenGale content editors, but can mirror what is used in the dedicated email blast. Alternatively, content can be general advertising. 

ROS Advertising

GreenGale will provide Vida Jets ROS advertising, at 33% SOV. 

Deliverables & Commitment

Tier 1 Package (1 month) 
- 2 sponsored content pieces, each running for 2 weeks and receiving prime placement in the oceandrive.com homepage rotator. 
- 1 dedicated email blast, to be activated at any time during the program duration 
- 1 spot in Ocean Drive's monthly newsletter 
- 2 sponsored Instagram posts  
- 2 sponsored Twitter posts 
- 2 sponsored Facebook posts 
Total package commitment: $5,000

Tier 2 Package (2 months) 
- 4 sponsored content pieces, each running for 2 weeks and receiving prime placement in the oceandrive.com homepage rotator. 
- 2 dedicated email blasts, to be activated at any time during the program duration 
- 2 spots in Ocean Drive's monthly newsletter 
- 2 sponsored Instagram posts  
- 2 sponsored Twitter posts 
- 2 sponsored Facebook posts 
- 4 weeks ROS advertising at 33% SOV on oceandrive.com
- 2 weeks ROS advertising at 33% SOV on artbaselmagazine.com (currently in final build)
Total package commitment: $10,000

Tier 3 Package (4 months) 
- 6 sponsored content pieces, each running for 2 weeks and receiving prime placement in the oceandrive.com homepage rotator. 
- 6 dedicated email blasts, to be activated at any time during the program duration 
- 4 spots in Ocean Drive's monthly newsletter 
- 6 sponsored Instagram posts  
- 6 sponsored Twitter posts 
- 6 sponsored Facebook posts 
- 4 month ROS advertising at 33% SOV on oceandrive.com
- 4 weeks ROS advertising at 33% SOV on artbaselmagazine.com (currently in final build)
Total package commitment: $20,000

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Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 120,000 unique visitors a month, and generate over 240,000 pageviews

• We maintain a strong social presence across the US, with 48,000+ Twitter followers,  73,000+ Facebook likes, and 57,000+ Instagram followers.  

• We also have a strong email marketing platform, with 17,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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VIDEO - ABOUT Greengale Publishing

 

For further information, please contact Lauren Brogna

lauren.brogna@greengale.com