W Miami Opportunity

Print

GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.   

Spreads in GreenGale magazines ensure the W Miami brand message is delivered to our affluent, sophisticated and culturally-astute readers.

W Miami will receive:

- Ocean Drive magazine: paging in April (brand awareness to locals and travelers, Europeans and Northeast with hotel distribution) and Summer (brand awareness to locals and South American travelers with hotel distribution) 2017 issues 

Digital

GreenGale will work in consultation with W Miami to create and promote engaging online content in the following markets:

- Ocean Drive (oceandrive.com), with a focus on attracting both business consumers and Miami locals looking for short weekend escapes. Timing to coincide with South Beach Food and Wine Festival to increase visibility to relevant consumers - see full schedule in next section.
- Gotham (gotham-magazine.com), with a focus on winter and business travelers. Timing to coincide with NY Fashion Week to increase visibility - see full schedule in next section.
- Michigan Avenue (michiganavemag.com), with a focus on winter and business travelers. 

The program will consist of 4 elements:

1. Sponsored Content

GreenGale will produce custom content relating to W Miami. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics ideas could include a combination of (but are not limited to):    

- Brickell neighborhood guides, with focus on shopping and dining
- Comparison between NYC/Chicago stores/restaurants, and the Miami/Brickell equivalents
- Feature on W Miami corporate events/ballroom/weddings, highlighting W Miami's ability to host high-level events

GreenGale will ensure that the content resonates with your target audience, while still being timely and relevant to our readers. All content will be given prime placement in the homepage rotator for 1 week, and will contain custom CTA encouraging people to visit wmiamihotel.com/.

2. Email Marketing

W Miami has the opportunity to reach our list of high-quality, opt in subscribers via our email marketing program, with inclusion our dedicated e-blasts. Content can be determined after consultation between W Miami & GreenGale content editors, but could possibly include a giveaway/competition (such as a free weekend at W Miami). GreenGale is then able to provide W Miami with the user data (including email addresses) of all subscribers who click to enter, for W Miami to use for their own purposes.

All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates.

3. Social Media Promotion

GreenGale will promote W Miami to our engaged followers via our social media channels. Content can be determined after consultation between W Miami & GreenGale content editors.

4. ROS Advertising

GreenGale will provide W Miami ROS advertising at 33% SOV (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions), as well as a video pop-up unit on each title's homepage.

Event Integration

Throughout the year, Ocean Drive magazine hosts VIP events that range from issue release celebrations and charity events to intimate dinners, cocktail receptions and private luncheons, all providing direct access to tastemakers and influencers from our exclusive database.

Ocean Drive magazine offers W Miami integration into these events to heighten brand awareness. Each event is hosted at an upscale venue featuring a hand-selected guest list from the magazine’s cachet of affluent influencers and hosted by a notable tastemaker.

W Miami will receive:

- Logo inclusion on the event invitation
- On-site branded installation, display, or sampling (pending venue approval/format)
- Opportunity to gift event guests and/or hosts (if applicable)
- Access for W Miami’s top executives or VIP guests
- Event photographer to capture the overall evening
- Dissemination of the event invitation to a predetermined number of hand-selected VIPs
- Social Media inclusion surrounding the event via Ocean Drive magazine’s Twitter and Instagram outlets tagging W Miami
- Post-event coverage on oceandrive.com via a custom photo gallery and in-book via “Shot on Site” pages in a subsequent issue of Ocean Drive magazine with mention of W Miami

W Miami will be responsible for all costs associated with on-site activation including display, product delivery, brand ambassadors, gifting, etc. Additional, non-competitive and complementary partners may be included to enhance event experience.

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

Gotham (New York)
Facebook: 12,616
Twitter: 12,800
Instagram: 12,700
Newsletter/Ebalst: 10,816 (Opt-In Subscribers/Open Rate 20%)
Pageviews: 76,185
125,117 digital impressions​ ​

Michigan Avenue (Chicago)​
Facebook: 1​6,294
Twitter: 1​8,800
Instagram: 1​6,300 ​
Newsletter/Eblast: 11,200 (Opt-In Subscribers/Open Rate 20%)
​Pageviews: 52,543​ ​
115,137 digital impressions​

Ocean Drive
Facebook: 73,578
Twitter: 50,700
Intagram: 68,900
Newsletter/Eblast: 14,526 (Opt-In Subscribers/Open Rate 20%)
Pageviews: 162,156
369,860 digital impressions

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.