At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.

I AGREE

W South Beach Proposal

    

W SOUTH BEACH + GREENGALE PUBLISHING
online content proposal

W South Beach has the opportunity to own an online advertising & sponsored content program across GreenGale Publishing websites. For seven months, custom content will showcase different aspects of W South Beach, with a focus on the "Insiders" program. Content will be both image and video driven, and all content will be pushed through GreenGale's extensive social & email marketing channels. The package will also include traditional print advertising in GreenGale publications.

The program will serve to generate buzz and awareness for W South Beach among our engaged online audience, while simultaneously driving traffic to the brand's website and ultimately increasing reservations.

Untitled-1-0026.jpg 

PARTNERSHIP STRATEGY

Program Overview

GreenGale will work with W South Beach to create and promote engaging online content, centered around both the brand and Insider program. The program will run for 7 months (with concentrated pushes in September to promote Basel, and September-November to promote parties and room bookings) on the following GreenGale titles: 

- Gotham (gotham-magazine.com)
- Boston Common (bostoncommon-magazine.com)
- Philadelphia Style (phillystylemag.com)
- Capitol File (capitolfile-magazine.com)

Sponsored content topics will be refined through collaboration between W South Beach and GreenGale content editors, but possible topics could include:

- "The Best Places To Stay For Basel"
- "This Team Once Ordered A Baby Tiger For Their Guests"
- "Why Miami Is The Best Place To Travel For Parties"
- Video posts utilizing pre-built content from W South Beach's Insider program.

All content will be supplemented with ROS advertising and social media pushes. Package also contains dedicated e-blasts to our high quality, opt-in subscriber lists across all of the above markets. 

Screen-Shot-2016-08-29-at-1_48_54-PM.jpg

 

Markets & Deliverables BREAKDOWN

 Gotham (gotham-magazine.com)
(2) sponsored posts, each with 1 week placement in homepage rotator (content to be
determined after collaboration between GreenGale editors and W South Beach)
(1) month top leaderboard ROS advertising, at 33% SOV

(1) month medium rectangle ROS advertising, at 33% SOV 
(1) month half-page rectangle ROS advertising, at 33% SOV
(1) dedicated e-blast
(2) sponsored Instagram posts
(2) sponsored Facebook posts
(2) sponsored Twitter posts

Boston Common (bostoncommon-magazine.com)
(2) sponsored posts, each with 1 week placement in homepage rotator (content to be 
determined after collaboration between GreenGale editors and W South Beach)
(1) month top leaderboard ROS advertising, at 33% SOV

(1) month medium rectangle ROS advertising, at 33% SOV 
(1) month half-page rectangle ROS advertising, at 33% SOV 
(1) dedicated e-blast
(2) sponsored Instagram posts
(2) sponsored Facebook posts
(2) sponsored Twitter posts

Philadelphia Style (phillystylemag.com)  
(2) sponsored posts, each with 1 week placement in homepage rotator (content to be 
determined after collaboration between GreenGale editors and W South Beach)
(1) month top leaderboard ROS advertising, at 33% SOV

(1) month medium rectangle ROS advertising, at 33% SOV 
(1) month half-page rectangle ROS advertising, at 33% SOV 
(1) dedicated e-blast
(2) sponsored Instagram posts
(2) sponsored Facebook posts
(2) sponsored Twitter posts

Capitol File (capitolfile-magazine.com
(2) sponsored posts, each with 1 week placement in homepage rotator (content to be 
determined after collaboration between GreenGale editors and W South Beach)
(1) month top leaderboard ROS advertising, at 33% SOV
(1) month medium rectangle ROS advertising, at 33% SOV 
(1) month half-page rectangle ROS advertising, at 33% SOV 
(1) dedicated e-blast
(2) sponsored Instagram posts
(2) sponsored Facebook posts
(2) sponsored Twitter posts


All assets can be activated at any point during the 7 months program. 

Digitial Package Commitment: $8,750/market ($35,000 total)

Print and Promotional Assets:
1 page in Gotham, Philadelphia Style, Boston Common, and Capitol File winter issue: $16,000 ($4,000/page)
1 page in Ocean Drive March & May/June issues: $8,000 ($4,000/page) 
1 page in Ocean Drive November, December issues: $8,000 TRADE
1 page in Art Basel: $4,000
Special Promotional Guide in Ocean Drive's May/June Staycations
One (1) Ocean Drive hosted event at W South Beach - Timing TBD
One (1) Ocean Drive media sponsored event, support W South Beach initiative

Print Advertising Commitment: $28,000

Total Commitment $63,000


Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 140,000 unique visitors a month, and generate over 300,000 pageviews

• We maintain a strong social presence across the US, with 50,000+ Twitter followers,  40,000+ Facebook likes, and 35,000+ Instagram followers.  

• We also have a strong email marketing platform, with 30,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

OceanDrive-0001.jpg

 

THE Greengale VISITOR

 

NM_OnlineMediaKitsocialnumbers3.jpg


 

VIDEO - ABOUT Greengale Publishing

For further information, please contact:  

Michelle Chala 

michelle.chala@greengale.com
305.531.8510