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Aleks Musika on Launching His Brand On Social Media

    

Aleks Musika on Launching His Brand On Social Media

By Katie Jackson | October 10, 2018 | People Style & Beauty

Meet the man responsible for dappering up the stars.

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Five years ago Aleks Musika was the head of the Made-to-Measure suit program at Tom Ford in Bal Harbour. He was, in the finicky world of men’s fashion, very successful. Today Musika still dresses high-profile clients in bespoke suits, but the name stitched on the label is his own. Success is measured in tuxes made for Jay-Z, Luis Fonsi, Nick Jonas, Trevor Noah and more.

Musika Frère is the first luxury menswear line born on social media. It began when Aleks Musika and Davidson Petit-Frère (both menswear influencers) double-tapped each other’s Instagram posts, made a plan to meet up in Miami, and ended up sitting in the library to write out a business plan. The idea: to modernize bespoke suiting for a new generation of guys not afraid to wear a dinner jacket made of women’s dress fabric. “When I arrived in Miami in 2011, I was exposed to that luxury client, the man who is proud to dress well. That really impacted me,” says Musika. “We wanted to design for that person.”

aleks-musika.jpg“Sometimes I’ll wear what I call a ‘loud look.’ Miami brought that out in me,” says Instagram influencer-turned-celebrity menswear designer Aleks Musika.

The duo started reaching out to celebrity stylists like Derek Roche who dresses Sean “Diddy” Combs. “It was crazy seeing Diddy wear our look on the Met Gala red carpet,” says Musika. “But once a client gets our stuff, they’re hooked because the fit and style is so unique.” Case in point: Kevin Hart, who’s requested numerous custom Musika Frère creations.

The label has already grown to include leather jackets and jewelry. Next up: fragrance, ready-to-wear and eventually womenswear. But, really, they’ve already conquered the most discerning of female fashionistas. Yes, Beyoncé wears Musika Frère, too.



Photography by: ALEKS MUSIKA PHOTOS BY BRIAN CANELLES