This year, for Miami Art Week, Pernod Ricard welcomed art collectors, influencers, and A-listers aboard their Luxury Experience to embark on a journey of ultimate luxury, fashion, and overflowing champagne. Between partnering with Mr. Louboutin for the unveiling of his window installation with mixed media artist, Ebony G. Patterson, a luxury shopping tour and The Glenlivet tasting with IWC and Versace, Pernod Ricard lent Art Basel crowds a VIP pass to Perrier –Jouët’s Design Miami.
We sat down with Axelle Bouffant, Style Director of Perrier-Jouët, Bethan Laura Wood, British Designer, and Christian Louboutin to hear more about Design Miami’s partnership with Perrier—Jouët.
The welcome toast to this year’s Art Basel Miami Beach. A cascade of cotton candy rose petals adorning bronze stems with hanging crystal champagne glasses. Perrier-Jouët, the official sponsor of Design Miami, presented this year to art collectors, local influencers, and international tourists The HyperNature Experience. And as art and nature have remained an integral part of Perrier-Jouët, since inception in 1811, it was inherent to show how their esteemed cultural heritage translates into the creative liberty and unconventional observations of nature.
British designer, Bethan Laura Wood, designed a playful and enchanted tree for the exhibit. The curves, petals, and colors were inspired by her travels to Champagne several months ago, while visiting the Maison Belle Epoque, the family home of Maison Perrier-Jouët in Epernay. To begin my journey, I sat down with Axelle de Buffévent, Style Director at Maison Perrier-Jouët and designer, Bethan Laura Wood.
Axelle, Perrier-Jouët is Design Miami’s official sponsor. Describe this elegant and historical partnership. AXELLE DE BUFFEVENT: It’s been a seven year story. It’s a long partnership. It grew organically. Each year we commission a designer, artist, architect to give his interpretation of both our house and our heritage. And we’re lucky enough to have a 200 year history.
Maison Perrier-Jouët commissioned Bethan Laura Wood because she embodies the exuberance of Art Nouveau, a movement that forms part of the Maison’s cultural heritage, but also for her capacity to develop a multidisciplinary artistic practice while maintaining her own signature style. Within her work, largely inspired by nature, Wood demonstrates an ability to convey meaning through her unique use of color and form. These traits allow her to fully capture the essence of Art of the Wild.
BETHAN LAURA WOOD: I wanted to highlight the luxurious, memorable occasions on which we drink champagne by enhancing an element of fantasy within the tasting ritual. I also looked for a balance between the striking visual impact of the tree and the delicacy of the Perrier-Jouët champagne tasting ritual.
Following Perrier-Jouët’s welcome toast at Design Miami, we were led to a night under the stars at The Christian Louboutin Supper Party in honor of Ebony G. Patterson. An evening filled with art connoisseurs, fashion influencers, and A-list Art Basel guests. All tip toeing up the high rise steps of the Perez Art Museum Miami, in hopes to see a glimpse of the emperor, Mr. Louboutin himself. A partner of Pernod Ricard’s Art Basel Luxury Experience, Christian Louboutin hosted a gathering on the roof of downtown Miami’s most sought after art museum with the sounds of the Champs-Élysées by Paris-based DJ, Louise Chen, and a special performance by the genre-bending, self-described “TrapHouseJazz” musician Masego.
Christian, tell me about the unveiling of Ebony G. Patterson’s window installation and her exhibition at Perez Art Museum Miami. CHRISTIAN LOUBOUTIN: Ebony’s exhibition at the Perez Art Museum enables her to share stories of her community on a global scale and shed light on important topics. The show was strong, powerful and very beautiful, I was so happy to support it. It meant a lot to me.
I liked that she has this big engagement with flowers. It's something I always loved. At first, it all appears decorative, and that's ok, but really, she's hiding a real, powerful statement and presenting nature, and the people within it, from a different perspective.
What’s your go to shoe recommendation for the Miami fashionista? CL: When I think of Miami I think bright, sandals and colorful.