LUXURY CULTURE BRAND ASSOULINE EXPANDS TO BAL HARBOUR, BRINGING THE SIGNATURE SALONLIKE FEEL FOR ALL THE UNIQUE LIBRARY FIXES

PHOTO BY CHRIS CARTER

Bal Harbour Shops brings yet another artistic pillar to the luxury open-air shopping destination as Assouline—a luxury brand that sells not only books but exudes the ambiance of culture and travels—opens its doors.

Founded in 1994 by Prosper and Martine Assouline, the goal was to establish and enhance a sense of ingenuity and to tell the customers a story through their rich visuals. With Bal Harbour being the perfect epitome of elegance and style, Assouline expands its worldwide portfolio.

“Our brand is a celebration of luxury and culture; we couldn’t think of a better city that matches the same energy to open our newest Assouline store,” shares Prosper Assouline.

The stylish interior of Assouline’s new Bal Harbour boutique PHOTO BY CHRIS CARTER

Fueled by a passion for contemporary art, culture and books, customers will experience the brand’s inimitable spirit and identity reflected within the store. Designed with stunning art pieces and some of the best publications you can find, Assouline provides a memorable experience that exceeds a mere shopping excursion.

Guests can enjoy a luxurious reading oasis featuring a rich array of coffee-table tomes, fine arts and objects such as modern backgammon boards, assorted book stands and stationery sets. Popping with vibrant colors, an animated spirit and Instagram-worthy backdrops and collections, Assouline’s new Bal Harbour home serves as the perfect respite from reality. 9700 Collins Ave., Ste. E243, Bal Harbour, @assouline 9700