BALMAIN PARTNERS WITH BARBIE TO LAUNCH A ONE-OF-A-KIND, UNISEX COLLECTION, INTRODUCING THE WORLD TO THE FUTURE OF FASHION WHILE TURNING FANTASY INTO REALITY.

Balmain’s collaboration with Barbie showcases the fashion industry’s emergence into the digital space, combining technology, fashion and art into one. PHOTO BY FRANCESCA BELTRAN/COURTESY OF BALMAIN

As iconic fashion houses across the globe aim to creatively express generational breakthroughs through design, the trend forecast for this year finds itself blurring the lines between spontaneity and maturity, male and female, fantasy and reality. Although Barbie (@barbie) has long served not only as a style icon but as a symbol of the divine feminine, Balmain (@balmain) steps in to flip that concept on its head while collaborating with the toy brand to dispatch a genderless, limited-edition Balmain x Barbie collection.

Balmain’s collaboration with Barbie showcases the fashion industry’s emergence into the digital space, combining technology, fashion and art into one. PHOTO BY FRANCESCA BELTRAN/COURTESY OF BALMAIN

Utilizing Balmain’s signature Labyrinth pattern, emblematic graphics and distinguished silhouettes, the French fashion house playfully incorporates the plastic doll’s fairy-tale spirit through soft blushes and strong pinks. While the 50-piece collection carries a mission to erase the Ken-Barbie divide, the partnership announces an online sale of three one-of-a-kind Barbie and Ken NFTs styled with complete looks from the collaboration. Truly nailing the new world urge for turning digital innovation into tangible statements, each of these avatars comes accompanied with a Barbie-sized ensemble to be in perfect match with your fashion-forward, computerized companion. While a consequence of growing up is subconsciously ditching our childlike edge, Balmain presents the world’s grown-ups with the ultimate gift—a real-life, Barbie-inspired universe that refuses to discriminate.

Balmain’s collaboration with Barbie showcases the fashion industry’s emergence into the digital space, combining technology, fashion and art into one. PHOTO BY FRANCESCA BELTRAN/COURTESY OF BALMAIN