Finding allergen-friendly products often feels like a battle, and less than ideal compromises can seem like the only option to the 85 million consumers with specific food needs. Basquet not only provides a solution for this age-old problem, but also offers refreshing ingredient transparency and worry-free doorstep convenience.

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Created by female founders Ana Isabel Diaz and Ivanhova Kaufman, the online grocer service seeks to transform the negative perceptions and narratives often associated with food substitutions; Basquet’s mission originated from the founders’ own realities.

“Through our community and our own years of lived experiences, we know the struggles. And with no one alleviating them, we decided to step up to the plate,” said Diaz and Kaufman according to a press release.

Basquet focuses on celebrating families and individuals of all diet practices and specifications. The curated brands and items offered must also reach the highest standards of allergen-friendly food production. Trustworthiness in food quality and safety effectively meets a plethora of product choices in a revolutionary way.

Over 400 products addressing the top 9 allergens in the U.S. launched on April 26, 2022 after a year in the making. Over 100 founding brands cater to the wide diversity of eating lifestyles — like vegan, kosher, and paleo preferences — practiced by Basquet’s customers.

Basquet not only works to shift the allergen-friendly food landscape, but also seeks to address issues like food waste and world famine. Packaging/supplier partners are carefully chosen by the company and they have joined forces with food banks and world hunger charities in an effort to support these causes.

To learn more about the brand, visit the website. You can also shop Basquet by clicking here.