Who said comfort couldn’t be sexy?
Beyoncé turned heads and caught headlines modeling a special Valentine’s Day collection from her athliesure brand Ivy Park; the latest in a series of collaborations with Adidas.
Titled Ivy Heart, the love-centric collection features brilliant bike shorts, sports bras and tops, robes, track suits, slim dresses, hoodies and other high-fashion takes on Adidas and Ivy Park classics in bright and sultry reds and pinks with sequins and patterns. Adidas’ signature three stripes work their way down smoky silhouettes that have Beyoncé written all over them.
See also: Tom Brady Launches Brady Athleisure Line, Available Now
The 28-time Grammy winning pop star tapped into her celebrity Rolodex for this campaign. Emmy-winning actress Karrueche Tran, singer-songwriter Troye Sivan, Chinese supermodel Shu Pei Qin, male model icon Tyson Beckford and Japanese comedian Naomi Watanabe also star in promotional images.
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For her part, Beyoncé posted a string of images on her official Instagram page, posing in an all-red velour tracksuit with matching sports bra top and bucket hat. White, heart-shaped sunglasses and special-edition Adidas Stan Smith sneakers are also part of the collection, as seen on Beyoncé. Check the cool, pink heart on the sole of those shoes.
Beyond the red and pink, there are some neutral pieces, and everything is made from velour, ribbed knit and faux latex. Fans will rejoice to know the Ivy Heart collection comes in a wide range of sizes, ready to fit any body across gender, from sizes from XXXS to 4XL. Prices range from $30 to $300.
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Get ready to lounge about in perfect style. It’s the closest to actually being Queen Bey us mortals can get. No doubt it will leave your significant other “Crazy in Love.”
Ivy park and Adidas have collaborated since 2019, working together on a number of collections, including swimwear, rodeo-themed looks and more.
The Ivy Hear campaign is full of personality, as befits Beyoncé and her friends, and the collection is currently on sale at ivypark.com and adidas.com. Check Beyonce’s Instagram for more Ivy Park fun, and look for more Adidas and Ivy Park collabs to come in the future.
Photography by: Billy Farrell/BFA
