Borsalino announced the opening of its first standalone pop-up store in the United States at the luxury mall Bal Harbour Shops in Miami, home to some of the world's most prestigious international brands.
The boutique, which will be open from the first week of April until July 31, is part of the dynamic continuation of the Maison's current continuous retail development and will be the first Borsalino store ever in America.
The elegant and sophisticated environment of the boutique brilliantly showcases the current Borsalino men's and women's collections while representing the brand's principles, heritage, and style DNA, which have been emblems of global Italian excellence for over 160 years.
"This new Borsalino pop-up in Miami allows us to test our presence in the US, a market we strongly believe in with great potential. Americans have a very special and historical bond with our brand." said Mauro Baglietto, Managing Director for Borsalino. "Our retail plan continues to develop, and the goal to grow in a balanced and sustainable way remains an important and integral part of the Borsalino strategic relaunch."
The debut of the Borsalino Bal Harbour pop-up in Miami is the most recent addition to the brand's newly opened roster of flagships, which includes Mykonos, Milano-Linate, and, most recently, Monte Carlo. Summer 2022 will see the return of a series of Borsalino pop-ups in the most prominent Mediterranean luxury tourism locations, including the United States, for the first time.
Borsalino is the oldest Italian manufacturer specializing in luxury hats with over 160 years of history. Chic heritage styles and very high quality. The brand was involved in the movie industry, collaborating in many iconic productions and dressing such as Humphrey Bogart in Casablanca, Jean-Paul Belmondo in Breathless, and Marcello Mastroianni in 8 ½.
Borsalino hats are distributed in nine flagship boutiques and approximately 550 selected stores worldwide. The brand faced the U.S. market and decided to open its first stand-alone pop-up store in Miami.