Botanical Beach Babes is a luxury sustainable lifestyle brand and retail platform specifically created to provide women with premium sustainable beachwear. Their luxury sustainable apparel designs are developed using only the highest quality fabrics from Italy with a 100% regenerated polyamide fiber from post-consumer material that is so powerful when tested in real-life conditions proved to be two times more resistant to chlorine, suntan creams, and oils than our competitors' fabrics. These amazing results are achieved thanks to the innovative construction and the presence of LYCRA® Xtra Life™ 78% recycled polyamide, 22% elastane.
Botanical Beach Babes features a portfolio of international swimwear and resort wear collections that launched in 2018, such as VDM The Label (Australia) by Allanah Rosenwald, Cantik Swimwear (Bali) by Catherine Heenan, Sqorpios Swimwear (Ibiza) by Chiara Bransi, now featuring Amoure Swimwear by Maria Ludovica Campana (Italy). By featuring only a small hand-crafted selection of designs from each collection, they are able to cultivate custom collaborations that are released annually to an exclusive network of top models, celebrity fashion stylists, & Fashion Week bloggers.
This year at the 2021 Miami Swim Week shows, hosted at the SLS South Beach Hotel in Florida, Australian Top Model Jelena Markovic walked on water that reflected the runway for Supermodel Swimwear by Botanical Beach Babes.
“Proprietary Brands are strategically important in reaching our development targets in the premium, luxury market of the "swimwear" and "resort wear" industry,” says Laura Preston, Global PR and Brand Manager for Botanical Beach Babes.
The company follows a strict policy that aims at having a brand portfolio that is diversified in terms of education, geography, positioning, age, income, and transparency.