Prestige Imports CEO Brett David brings Ocean Drive into his world of ultraluxe timepieces.
“The same guy who collects vehicles collects watches and vice versa,” says Prestige Imports CEO Brett David.
What made you decide to start collecting watches? BRETT DAVID: I started collecting watches right around 2007, when I was introduced to the Audemars Piguet brand. I fell in love with my first AP, which was a Royal Oak Offshore. That triggered this entire concept of developing a collection. Originally, my father had started collecting watches but was a fan of many other brands. Nothing really caught my eye like AP did.
What do you look for in a watch? BD: It’s ironic, but it never ends up starting because I go shopping for a new piece for the collection. Every single watch that I have has organically come to me. Sometimes it’s simply a client looking to trade in on a vehicle. For me, I’m a very visual person. Seeing something in person on the skin is very different than seeing it in photos.
Which watch holds the most meaning to you? BD: My favorite watch—it’s not because it’s my favorite designer, my favorite look or my favorite metal. It’s because it was my father’s watch. It’s a blue and gold Ulysse Nardin. When he purchased that watch, it was the first time I ever saw my father actually do something for himself.
Favorite designer of the moment? BD: Audemars Piguet. The brand is extremely progressive. The designs are modern yet classy. I love the fact that their production numbers are still low enough for them to be a rare watch. Some watches from their special series are some of the most beautiful and iconic timepieces.
What’s one watch every Miami man needs? BD: Miami really symbolizes simple things, like the Rolex Daytona, an Audemars Piguet Royal Oak or even a Ulysse Nardin Diver. But there are so many different watches today that scream an individual design and look based on the owner’s usage. One of the things I think a Miami man needs to have in his collection is a rubber clasp watch. It’s something that can be worn with a suit and also on the boat on Sundays with the family.