Playboy, the globally-recognized, iconic lifestyle brand, announced today an expansive collaboration with multi-platinum music superstar, entrepreneur, and social activist Cardi B.

In her new role as Playboy’s first-ever Creative Director In Residence, Cardi will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations, and more.

In addition, Cardi B will serve as the Founding Creative Director and a founding member of Playboy’s upcoming creator-led platform, CENTERFOLD.

“It is a dream come true to officially join the Playboy family. I can’t believe this is real,” said Cardi B. “

"For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms. I have so many ideas already – I can’t wait!”

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Cardi B continued, “I’m also excited to launch our new creator-led platform, CENTERFOLD. Creators today deserve to express themselves freely and unfiltered. They deserve to feel safe in their creativity and sexuality. And they deserve to own their future. This is what CENTERFOLD is all about. For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me.”

CENTERFOLD is the new home for the world’s top creators to interact directly with their fans, expand their communities and build their own personal content and commerce businesses, which is expected to launch in December 2021.

From music and fashion to art and activism to adult entertainment, CENTERFOLD will leverage Playboy’s decades-long experience sitting at the intersection of culture and sex and be a lasting, safe home for the platform’s creators and their respective fan communities.

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“Cardi B is a creative genius and we are absolutely thrilled and honored to bring her immense talent and creative vision to Playboy,” said Ben Kohn, Chief Executive Officer of PLBY Group.

“Through her unapologetic commitment to free expression, her dedication to lifting up artistic voices, and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand. I can’t wait to see what Cardi and our team develop together with our merchandise design, development, and distribution capabilities and our best-in-class content production. I also can’t think of a better creative visionary to partner with us on the launch of CENTERFOLD. CENTERFOLD will revolutionize the creator economy just as PLAYBOY magazine shook up the publishing industry nearly 70 years ago – and Cardi is the perfect shepherd into this new era.”

Playboy and Cardi B’s co-branded merchandise collections will continue to expand Playboy and PLBY Group’s rapidly growing direct-to-consumer fashion and sexual wellness businesses around the world.