Jose Alonso Beckmann delivers a piece of his rich heritage with his rosy-hued spirit, Celosa Tequila.

Celosa Tequila’s gorgeous bottle serves as an embodiment of the luxuriously crafted spirit. PHOTO COURTESY OF CELOSA TEQUILA

Jose Alonso Beckmann, founder of Celosa Tequila (@celosatequila), embarked on a remarkable journey fueled by a rich heritage and a passion for innovation along with Paul Pietrini, partner in Celosa. Inspired by their conversation blending Jose’s tequila roots with Paul’s wine expertise, Beckmann and Pietrini sought to create a spirit that honors traditional craftsmanship while introducing modern sophistication. This vision led to the unique aging of tequila in red wine barrels, giving birth to Celosa’s distinct profile that melds clarity with complexity.

Celosa Tequila stands out in a crowded market as the world’s only joven rosa tequila, characterized by its rosy hue and layered flavors. Each bottle is adorned with a handcrafted cap made by local artisans, showcasing Mexican craftsmanship and storytelling.

Celosa Tequila stands out in a crowded market as the world’s only joven rosa tequila, characterized by its rosy hue and layered flavors. Each bottle is adorned with a handcrafted cap made by local artisans, showcasing Mexican craftsmanship and storytelling.

Throughout this process, Beckmann has learned the significance of passion and perseverance, cultivating relationships with everyone involved in production—from field workers to artisans. His mission is clear: to position Celosa as a hallmark of quality and innovation, introducing global audiences to the artistry of Mexican tequila.

Available in premium liquor stores and top-tier restaurants across the U.S., as well as in markets like France and the U.K., Celosa invites both tequila aficionados and newcomers to experience a new dimension of Mexican spirits with every sip.