Grammy-nominated musical duo Chloe x Halle star as the new faces of Fendi’s #MeAndMyPeekaboo collection.
White leather Peekaboo handbag, $4,550, and yellow leather Peekaboo handbag, $2,590
Sisters Chloe and Halle Bailey have stayed busy during quarantine shooting Fendi’s new campaign in their backyard. For the first time in history, the Italian fashion house has granted creative control on its launch, passing over the reins to the talented pair to render the Peekaboo the new “it” bag of the season.
The stage partners assembled their own creative team and came up with a concept that didn’t fail to impress. Directed by Andrew Makadsi, the campaign’s video follows the sisters wandering around their home’s outdoor spaces, from the tennis courts to the pool, while carrying different iterations of the Peekaboo bag. Their catchy new song, “Busy Boy,” can be heard playing in the background, capturing the collection’s modern, playful spirit. And, in case you were wondering, the Peekaboo bags go swimming as well.
“#MeAndMyPeekaboo celebrates the intimate family relationships that represent inseparable bonds, and there is no more visible pair of sisters right now than Chloe x Halle,” says Silvia Venturini Fendi, the brand’s creative director. Seeing the famous sisters holding each other’s hands along their limelight journey has been “refreshing,” she adds.
white leather Peekaboo handbag, $4,550
Thanks to photographer Julian Dakdouk, the images of the campaign are equally stunning. Styled by Zerina Akers—also the stylist behind Chloe x Halle’s mentor Beyoncé’s new visual album, Black is King—the sisters pose in ladylike yet bold outfits that complement their Fendi Peekaboos.
“We have always been huge fans of the Fendi brand, as it is the perfect mixture of classy and sexy,” Chloe x Halle say in a Q&A. “There is not just one favorite way for us to style our Peekaboo. What we love about it is how universal it is; we can literally wear it with anything.”
Fendi’s fashionably functional Peekaboo features a new accordion-frame shape, opening in a deep “smile” to reveal inside pockets. The bag is also interchangeable in smooth leather or precious skins, and can be personalized with one’s initials. And, just like a game of peekaboo, the collection won’t stay hidden much longer; the must-have bags are set to hit stores this month.
chestnut leather Peekaboo handbag, $3,980, all at fendi.com.