MIAMI-BASED ENTREPRENEUR CHRISTINE CAFISO PULVER IS TRANSFORMING WOMEN’S APPROACH TO FINDING BEAUTY SOLUTIONS THROUGH HER REVOLUTIONARY MOBILE APP, THEHEARD.

Theheard CEO and founder Christine Cafiso Pulver PHOTO BY OLGA MILJKO

As modern-day women find themselves overwhelmed with the surfeit of potential problem solvers to their beauty-based concerns, turning to the internet to find proper care has become the new norm. Although relying on a picture-perfect review may seem like the best route, Miamibased entrepreneur Christine Cafiso Pulver (@ccpulver) steps in with a revolutionary mobile app that enables women to find the best provider for their individual concerns.

Introducing theheard (@theheardapp), a social media platform that aids women with self-care services through peer-to-peer recommendations. Striving to represent all women, the innovative platform allows users to connect directly with others to receive the inside scoop on the best beauty, wellness and select medical service providers. From hair type and skin concerns to age demographics, each userspecific profile will lead to the discovery of pertinent information sourced from women with similar needs. “I wanted to create a positive environment for like-minded women to connect and share their self-care services and experiences, highlighting those individuals who help them the most,” says CEO and founder Cafiso Pulver.

Whether searching for haircuts and facials or acupuncturists and gynecologists, Cafiso Pulver invites the local community to her chatroom of the city’s best-kept secrets. Exclusively launching first to the people of Miami-Dade, theheard app exists to fill a gap within the beauty industry, where buzzy beauty hot spots meets genuine feedback and real solutions.