After COVID-19 triggered the shutdown that would affect all businesses, digital media has become the only playing field for both brands and entrepreneurs. The trailblazing digital strategy agency T1 Advertising and their team of professionals recognize this and has made it their mission to help brands and entrepreneurs appropriately adjust to this “new normal.”
As part of this mission, T1 Advertising and its CEO Thomas Herd are providing free consultations to their more than 1000 global brand partners. These consultations will allow them to shift to a more resourceful digital model to accommodate the change.
Part of this consultation involves T1 guiding brands on how they can offset their traditional marketing plans with digital friendly funnels that can fully substitute for or even out-perform their pre-existing sales channels. Thomas recommends that brands seek to become market leaders on huge platforms like Instagram and Tik Tok, which T1 can now assist with under its new Tik Tok division to be run CCO Dimetri Hogan.
The reasons behind engaging on these platforms are in the numbers. Instagram usage is already up roughly 75% since COVID-19 hit and Tik Tok usage has also skyrocketed.
Brands seeking to remain relevant through the global economic crisis need to become prominent players on both of these key channels, which as Hogan points out, creates a win-win for the long term sustainability of all brands who make the investment now: “Coronavirus or not, it’s 2020 and brands/entrepreneurs need to know how they can build dependable revenue channels that can grow exponentially and can be insulated from external conditions, in only the way that such digital marketing funnels can provide.”
Having worked in both hospitality and fashion photography, Hogan’s diverse background gives him a unique vision in which he plays a key role in helping brands find the defining factors that separate them from their competition. Dimetri shared with Flaunt Magazine that his underdog story attributed to him becoming one of the most sought after creative directors of his generation. Dimetri and his team at T1 Advertising, have settled down on South Beach and plan to take over the Magic City.