The DIY trend that we all tried in elementary school is back and hotter than ever. From sweatshirts to t-shirts and even shorts, tie dye is this season’s newest—yet oldest—print of choice. And with two coastal brands from LA and Miami coming together to bring locals a taste of streetwear reinvented to spotlight all the feels of living your best life, this once psychedelic accessory from the flower power era is now 2019’s must-have.
Ocean Drive sat down with Alana Hadid and Emily Perlstein, co-founders of LA-based brand La Detresse, and Ofir Farahan, founder of Miami’s OFY, to hear more about this groovy collaboration, creating a style crossover from coast to coast, and why they chose to bring back this decades old spirited print to make a splash in today’s fashion circuit.
Tell us about what sparked the collaboration between La Detresse and OFY. ALANA HADID: La Detresse is definitely a passion project. I had been thinking about starting a denim brand for a while but I wanted the emphasis to be on the denim jacket, an item that I feel gets no real credit for its versatility and utility. When I met Emily, together we honed in our mission, to create an amazing unisex brand based around the denim jacket in all its iterations. We definitely wanted to highlight that we have an appeal to men. We are a unisex brand and we thought doing a collab with a fun men’s brand would be a great kind of coming out party.
OFIR FARAHAN: The girls are just awesome to work with. We share common interests and truly love fashion. It was a natural and very seamless partnership. We also had a badass event to launch the collection during Art Basel.
Ofir, OFY embodies the spirited lifestyle of Miami. What does OFY stand for? OF: My initials are O.F.Y. and my good friends have grown to call me Ofy. Having sentimental value to the brand has kept me working as hard as I do. At its core, the acronym OFY serves as our brand motto which is "Oh Fuck Yeah." We believe there is no better outlook on life.
What are some of your favorite pieces from the La Detresse x OFY collection? AH: I really love all the tie dye. The shorts are amazing. Equally as many guys want them as girls.
Based in two coastal cities, how would you describe the style crossover from Miami to California. EMILY PERLSTEIN: Miami and California have pretty similar aesthetics for the most part, but what I love about Miami is that there is an element of dressiness that is sometimes missing in LA. I love the Miami girl that throws on the Red Sleeve Jacket with heels and shorts and runs to a dinner. LA tends to be on the more casual side.
Why tie dye as your print of choice? EP: When we first talked about doing an event with OFY for Art Basel, we knew we wanted to do knitwear that you could customize, but we wanted something out of the box and that you would actually want to wear throughout the art festival. I have always loved tie dye. I love the mix of colors and that no two items would ever come out exactly the same. So many of our styles in La Detresse are essentially one-of-a-kind, it was nice that our first knitwear designs followed the trend.
Making a comeback as 2019’s print of choice, tell us about the evolution of tie dye. AH: I love that tie dye is having a major moment. It felt so right. It’s an echo of the 60s, a time of revolution and protest and we are in that time now. History and fashion repeat themselves very necessarily.
What was your favorite tie dye moment as a kid? AH: I have an amazing picture of myself holding Gigi as a baby. I remember feeling like a hippie as a child and I was attached to tie dye. I saved and bought Gigi a tie dye onesie so we could match, I was so proud.
Gigi recently posted a photo on Instagram sporting La Detresse x OFY. What was her favorite piece? AH: She loved it all, and of course has all of them.
Born into a family of supermodels, what initially made you go into design? AH: I’ve been in fashion for years, before the girls became as big as they are now. Fashion has been in the family, I guess it’s in our blood. My mother modeled, my father had a shirt line in the 70s and my older sister Marielle modeled and was a buyer for GUESS in the early 2000s. We all just love fashion.
Sisters notoriously share each other’s clothing. What's your favorite item to borrow from your sister's closet? AH: Usually shoes.
Do you see La Detresse opening an outpost in Miami in the near future? EP: We are committed to primarily staying direct to consumer, but Miami is very much a part of our core customer, so never say never. Miami is so the opposite of risk averse fashion—as we expand our brand identity and introduce new pieces, we are excited to see how they are received by our fashion forward clientele in the city.
What are your upcoming plans for a second collaboration with OFY? AH: This collab has been amazing. We will definitely be involved with OFY in the future. Ofir and OFY are part of the family.