MEET PREVIEW, THE DESIGN DISTRICT’S FIRST ONE-STOP SHOP FOR PERFORMANCE, STYLE AND CURATED ACTIVEWEAR.
Preview’s new Miami Design District home is just as aesthetically appealing as it is brimming with high-quality and fashion-forward athletic gear and wellness accessories. PHOTO COURTESY OF PREVIEW
The Design District welcomes its newest, one-of-a-kind storefront for social fitness and athleisure, Preview. With a mission to merge notable online brands under one roof, the innovative venture redefines the shopping experience through colliding the best in activewear, at-home fitness and nutrition. Created by wellness curators Wesley Collins and Geoff Harris, the health gurus and dynamic duo put the notion of accessible well-being at the top of the store’s priorities. From APL and Spiritual Gangster to Chimi and Forme Life, visitors can expect the venture to stock a brimming lineup of coveted athleisure brand heroes.
PHOTO COURTESY OF PREVIEW
“[Preview] is a concept in which we merge fitness, health, commerce and the shopping experience to create a destination where consumers can connect with and experience their favorite online brands in one place,” says co-founder Collins. Featuring many different recovery tools such as Hyperice massage guns and HigherDOSE’s sauna blankets, shoppers can choose from a trendy selection of flexible apparel made for all types of activity. Not only does Preview have an expansive selection of popular e-commerce labels, but the shop ups its ante while partnering with local studios and fitness influencers. Kicking off its opening week with a HIIT class curated by Anatomy’s fitness team, the innovative shop gives locals a taste of the exciting, adrenaline-fueling future to come. 3806 NE First Ave., Miami, @previewactive